Fueling Creativity Through Generative AI
As one of the early adopters of generative AI, Adobe has been at the forefront of digital innovation, providing cutting-edge AI capabilities across its applications. To date, Adobe Firefly, Adobe’s creative generative AI models, has been used to generate over 12 billion images using Adobe’s creative tools.¹
From Text-Based Editing and Auto Reframe that automate video editing processes to Generative Fill and Text to Template that bring imagination to life, Adobe’s full suite of AI functions allows creatives and marketers to accelerate ideation, exploration, and production, scaling content production across enterprises.
Dentsu, one of the world’s largest global marketing and advertising networks, saw a 70% faster time to market by empowering marketers to self-serve with Adobe Express, the all-in-one AI content creation app.²
The Era of AI PC: Pushing the Boundary of Human Creativity
Intel® Core™ Ultra Processors, and Adobe applications can bring concepts to life even faster and better with enhanced AI performance, creating less friction between imagination and implementation.
With an Intel powered AI PC, AI isn't the only feature that is hardware accelerated. Video editors, photographers, graphic designers, and 3D designers can leverage the hardware accelerated features for all creator workflows. They can explore and experiment more quickly and easily than ever before, enhancing productivity by focusing on what is most important and lowering the barrier to work in new mediums.
Adobe Premiere Pro, an industry-leading video editing software, is optimized for peak performance on Intel hardware. Thanks to Intel’s collaboration with Adobe and the new Intel Xe-core graphics engine design in the latest Intel Core Ultra Processors, users will experience improvement in features like color correction and digital audio enhancements, and a 2x gen-over-gen performance boost for video coding on next-generation Intel AI PCs.³
The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximize productivity and accelerate workflows across ideation, design and production.
In my line of work—taking pictures of race cars getting pushed to the limit on the track— every second counts. With my AI PC from Intel and the innovation from Adobe's AI tools, I can quickly keep up with editing and publishing photos, so I can spend more time where it counts: behind my camera.
From bringing imagination to life to accelerating success for businesses, Adobe and Intel are ushering in a new era of AI innovation, boosting human creativity, ingenuity, and productivity like never before.
