Behind the Bell: NuZee

In this episode of Behind the Bell, NuZee Founder and CEO, Masateru Higashida, joined us at Nasdaq to ring the bell, and speak to how Nasdaq-listed NuZee is transforming the coffee industry one cup at a time.

Transcript: 

This is a very important message to not only coffee drinkers, but also non-coffee drinkers, because keep the resources is a very important issue for everybody.

We are a coffee packer, coffee company, but at the same time, we are bringing technology innovation from Japan.

The number of consumption of degassing plastic bulb in North America is 1.8 billion annually.

Huge plastic we are using. Our solution is no machine required, just a mug and hot water.

So it's very convenient.

It's good to keep our resources. Brewing one cup at a time you don't waste coffee, you don't waste water.

So I would like to expand this format to North America. Working with the Nasdaq is very smoothly, very comfortable.

Very happy to work with you. We have to be more kind to the world, so yes, that's an obligation to the company.