Asset Managers Can Get Lost in a Complex, Overcrowded Product Landscape
Today’s market is overcrowded with new and existing competitors and products from various asset classes, such as alternative investments, passive products, and low-fee structures.
It’s not just that it’s difficult for asset managers to create products that stand out; they also have to translate unique, often complex investment vehicles into clear, simple language the investment community can understand.
However, no solution or message can be “one size fits all,” because changing investor demographics mean asset flows will be different for each market, asset class, and audience.
With so many complex barriers between asset managers and investors, it’s no wonder they often have trouble finding each other.