About This Report
Over 4,000 asset management firms report data on 27,000+ strategies to Nasdaq eVestment™. Thousands of asset owners and consultants from more than 50 countries conducted 630,000+ reviews of these strategies’ profiles in 2023. Amidst a crowded and tumultuous year for the asset management industry, which brands stood out as exceptional?
Using proprietary viewership data from thousands of asset owners and consultants, we employ a quantitative, data-driven approach to pinpoint the top institutional asset management brands of 2023 based on high awareness metrics to bring you the Brand Awareness Leaders.
We applaud each of these firms as they have embraced the art and science of database marketing by consistently enabling engagement with their products from investors and consultants around the world.
-
Over 4,000 asset management firms report data on 27,000+ strategies to Nasdaq eVestment™. Thousands of asset owners and consultants from more than 50 countries conducted 630,000+ reviews of these strategies’ profiles in 2023. Amidst a crowded and tumultuous year for the asset management industry, which brands stood out as exceptional?
Using proprietary viewership data from thousands of asset owners and consultants, we employ a quantitative, data-driven approach to pinpoint the top institutional asset management brands of 2023 based on high awareness metrics to bring you the Brand Awareness Leaders.
We applaud each of these firms as they have embraced the art and science of database marketing by consistently enabling engagement with their products from investors and consultants around the world.
Download the full report to reveal:
- Institutional Asset Management Brand Leaders by Domicile:
- US-Domiciled
-
Canada-Domiciled
-
UK-Domiciled
-
Europe ex-UK-Domiciled
-
Japan-Domiciled
-
Asia ex-Japan-Domiciled
-
Australia/New Zealand-Domiciled
- Most Improved Brands of 2023:
-
Among Consultants
-
Among Asset Owners
-
- Steadily Rising Brands of 2023
-
- Institutional Asset Management Brand Leaders by Domicile:
- US-Domiciled
-
Canada-Domiciled
-
UK-Domiciled
-
Europe ex-UK-Domiciled
-
Japan-Domiciled
-
Asia ex-Japan-Domiciled
-
Australia/New Zealand-Domiciled
- Most Improved Brands of 2023:
-
Among Consultants
-
Among Asset Owners
-
- Steadily Rising Brands of 2023
- Institutional Asset Management Brand Leaders by Domicile:
Introducing the Leading Institutional Asset Management Brands of 2023
Industry Leading Brands of 2023
-
BlackRock maintained the highest levels of brand awareness among investors and consultants around the world in 2023. The firm’s brand strength was consistently high within the Americas, EMEA and APAC, and within the equity and fixed income categories.
-
The difference between Wellington and BlackRock’s brand awareness ranking scores for 2023 was almost small enough to consider them co-leading institutional asset management brands for the year. Wellington maintained the highest brand strength in every region and in the equity category in 2023. The difference between the two came down to how much higher BlackRock’s brand awareness rankings were within the fixed income category.
-
J.P. Morgan maintained the third highest level of brand awareness throughout 2023 because of its consistency across regions, its strength in APAC, and particularly its relative strength within EMEA compared to its closest brand awareness ranking peer, T. Rowe Price. The firm’s highest asset class brand rankings were for its equity strategies.
Based on Overall Rankings
Runners Up
Based on Overall Rankings
Top International Firms
4. T. Rowe Price
5. PIMCO
6. Acadian Asset Management LLC
8. Schroder Investment Management Limited
10. RBC Global Asset Management
13. Man Group
To understand how your firm ranks relative to peers based on asset owner and consultant viewership activity on the Nasdaq eVestment™ platform, fill in this form to get your firm’s rankings