KFC China celebrates 1000th store in Guangzhou market Area
SHANGHAI, Nov. 19, 2024 /PRNewswire/ --Â Yum China Holdings, Inc. (NYSE: YUMC and HKEX: 9987, the "Company" or "Yum China") celebrated a major milestone for KFC in its Guangzhou market area[1], opening its 1,000th KFC store in the area.
In conjunction with this milestone, a new side-by-side KCOFFEE cafe was also unveiled, the 100th in Guangdong province, highlighting the growing popularity of this innovative business model. Yum China has expanded this model to over 500 locations nationwide and is on track to open 600 by year-end.
KFC became the first Western quick-service restaurant brand to enter the China market in 1987 with its first store in Beijing's Qianmen neighborhood. The first KFC store in Guangzhou opened in the city's Yuexiu District in 1993. Incorporating not only good food but also Chinese cultural elements helped the brand to win the hearts of Chinese consumers, making KFC a household name across China. Over the past three decades, KFC has expanded to every province and region across the country with over 11,000 stores nationwide.
Over the years, Guangdong has served as an important testing ground for KFC's innovative products and business models. It was one of the first provinces where KFC introduced automated food trucks in parks and scenic areas and launched KFC breakfast kiosks in subway stations. More recently, in October this year, KPRO, KFC's new concept store providing a diverse range of healthy and nutritionally balanced meal choices, opened in Guangzhou and Shenzhen.Â
Warton Wang, General Manager of KFC China, commented: "As we continue our growth story in China, KFC will continue to uphold our commitment to serve delicious, high-quality food; provide outstanding customer experience; and care for our customers. Operational efficiency and innovation are dual focus points for us to effectively capture market opportunities and promote sustainable growth. KFC's story in China is still being written and the future will be even more exciting."
[1] By YUMC definition, KFC's "Guangzhou market area" operates in 16 cities in Guangdong province, including Guangzhou |
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Forward-Looking Statements
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About Yum China Holdings, Inc.
Yum China is the largest restaurant company in China with a mission to make every life taste beautiful. The Company has approximately 400,000 employees and operates over 15,000 restaurants under six brands across around 2,200 cities in China. KFC and Pizza Hut are the leading brands in the quick-service and casual dining restaurant spaces in China, respectively. In addition, Yum China has partnered with Lavazza to develop the Lavazza coffee concept in China. Little Sheep and Huang Ji Huang specialize in Chinese cuisine. Taco Bell offers innovative Mexican-inspired food. Yum China has a world-class, digitalized supply chain, which includes an extensive network of logistics centers nationwide and an in-house supply chain management system. Its strong digital capabilities and loyalty program enable the Company to reach customers faster and serve them better. Yum China is a Fortune 500 company with the vision to be the world's most innovative pioneer in the restaurant industry. For more information, please visit http://ir.yumchina.com.Â
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