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Sprout Social Recognized as Leader in 2024-25 IDC MarketScape for Worldwide Social Marketing Platforms for Large Enterprises

Sprout Social has been recognized as a Leader in the IDC MarketScape for social marketing platforms for large enterprises.

Quiver AI Summary

Sprout Social has been recognized as a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platforms for Large Enterprises. This recognition highlights the company's innovative social media management software, which enables enterprise organizations to enhance their brand presence, engage customers more effectively, and achieve better ROI from their social media strategies. The report commends Sprout's user-friendly workflows, AI-driven features, and strong integrations with industry tools like Salesforce and Zendesk, along with its robust security and compliance options. Chief Product Officer Erika Trautman expressed pride in this acknowledgment and emphasized the company's commitment to addressing complex workflows for its extensive customer base. Sprout Social continues to evolve its offerings, including new AI capabilities and a focus on helping enterprises adapt to the changing expectations of consumers.

Potential Positives

  • Sprout Social has been recognized as a Leader in the 2024-25 IDC MarketScape for Worldwide Social Marketing Platforms for Large Enterprises, highlighting its competitive edge in the industry.
  • The IDC report emphasizes Sprout's innovative platform which enables enterprise organizations to enhance their social strategies and increase business impact.
  • Strong integrations with well-known software like Salesforce and Zendesk are noted, indicating Sprout's commitment to enhancing customer experience and operational efficiency.
  • The company's focus on AI-powered features and robust security measures supports its goal of meeting the evolving needs of enterprise social media management.

Potential Negatives

  • There is no mention of the company's current financial performance or growth metrics, which may lead to concerns regarding its overall business health despite the positive recognition.
  • The press release does not address any potential competitive pressures or challenges facing Sprout Social in an increasingly crowded market for social media management solutions.
  • While recognized as a leader, the lack of detailed customer testimonials or case studies could raise doubts about the actual impact of their product on client outcomes.

FAQ

What recognition did Sprout Social receive in the IDC MarketScape report?

Sprout Social was named a Leader in the 2024-25 IDC MarketScape for Worldwide Social Marketing Platform: Large Enterprises.

How does Sprout Social help enterprise organizations?

Sprout Social helps organizations scale their strategies, amplify brands, engage customers efficiently, and drive more ROI from social efforts.

What features does Sprout Social's platform offer?

The platform includes intuitive workflows, AI-powered features, strong integrations with Salesforce and Zendesk, and robust security features.

Who commented on Sprout Social's recognition by IDC?

Erika Trautman, Chief Product Officer at Sprout Social, expressed pride in the team's efforts and commitment to delivering innovative solutions.

What is Sprout Social's focus for its 2025 roadmap?

The 2025 roadmap aims to help enterprise organizations increase social ROI and meet rising consumer expectations from a social-first perspective.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.


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Full Release



CHICAGO, Dec. 17, 2024 (GLOBE NEWSWIRE) --


Sprout Social


(Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises. The report recognizes Sprout for its innovative platform that helps enterprise organizations scale their strategies and drive more business impact with social.



Sprout Social helps organizations amplify their brands, engage more efficiently with customers and deliver more ROI from their social efforts. The independent report highlights Sprout’s intuitive workflows, AI-powered features and strong integrations with popular business software like Salesforce and Zendesk. The IDC report also emphasizes Sprout’s robust security features and compliance certifications, which provide critical support to enterprise companies scaling their social operations.



“Our team works incredibly hard to deliver powerful products and results for our customers, and we are proud to be recognized by IDC as a leader in our industry,” said Erika Trautman, Chief Product Officer at Sprout Social. “We strive to provide the world’s largest and most innovative brands with an intuitive platform that solves their complex workflows and provides comprehensive functionality. We will continue to be a partner to our customers and deliver exceptional products with a pulse on what’s next.”



Sprout continues to add to its social suite with quarterly product events and industry-leading integrations. Most recently, the company


announced a series of new AI-powered features and reporting capabilities


. Sprout’s 2025 roadmap is focused on helping enterprise organizations increase the return of investment (ROI) of social and meet the rising expectations of consumers, which require brands to operate from a social-first perspective to succeed.



To learn more about Sprout Social and its industry-leading social media management solution, please visit


sproutsocial.com


.




About IDC MarketScape



IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.




About Sprout Social




Sprout Social

is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the

#1 Best Software Product

by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit

sproutsocial.com

.




Social Media Profiles:




www.twitter.com/SproutSocial




www.twitter.com/SproutSocialIR




www.facebook.com/SproutSocialInc




www.linkedin.com/company/sprout-social-inc-/




www.instagram.com/sproutsocial




Contact



Media:


Kaitlyn Gronek


Email: pr@sproutsocial.com


Phone: (773) 904-9674



Investors:


Lexi Johnson


Twitter: @SproutSocialIR


Email: lexi.johnson@sproutsocial.com


Phone: (312) 528-9166






This article was originally published on Quiver News, read the full story.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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