Samsung Electronics (SSNLF) announced a multi-year partnership with Instacart (CART), collaborating to add “a new and convenient way for consumers in the U.S. to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.” The electronics manufacturer stated: “Through the integration of Samsung’s proprietary food recognition technology together with Instacart’s advanced product-matching API, the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers. Starting with 2025 Bespoke refrigerator models with different types of screens – including the 32″ AI Family Hub+ and the new 9″ AI Home – and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.”
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