UBS initiated coverage of Roku (ROKU) with a Neutral rating and $73 price target The firm sees Roku as a key enabler of the streaming ecosystem, positioning the company to capture ad spend migrating from traditional TV. However, the stock’s risk/reward is balanced at current levels given competitive risks in the TV operating system market and rationalization efforts across the streaming ecosystem, the analyst tells investors in a research note.
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Read More on ROKU:
- Trade Desk streaming TV OS likely not a near-term threat to Roku, says BofA
- Target reports downbeat Q3, Comcast plans cable TV spinoff: Morning Buzz
- Roku under pressure after Trade Desk reveals new streaming TV OS
- Trade Desk reveals new streaming TV operating system, Roku falls
- Wedbush says would still be years for Trade Desk OS to catch up to Roku, Amazon
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
