Reborn Coffee Inc. gains U.S. franchisor approval, plans to open 100 locations in three years, aiming for global expansion.
Quiver AI Summary
Reborn Coffee Inc, a prominent player in the specialty coffee market, announced its approval as a franchisor in the U.S., marking a significant milestone in its expansion strategy. The company aims to open over 100 franchise locations across the nation in the next three years, with current operations approved in California and some non-franchise registration states, while seeking additional approvals elsewhere. CEO Jay Kim expressed excitement about this new chapter, emphasizing the company's mission to create a unique coffee experience that combines quality and culture. Reborn Coffee plans to redefine the coffee experience with its innovative offerings in a community-focused retail environment, positioning itself as a global lifestyle brand.
Potential Positives
- Reborn Coffee has received official approval as a franchisor in the U.S., enabling an extensive expansion plan targeting over 100 new franchise locations within the next three years.
- The phased approach to franchise approval includes both current operations in California and plans for additional registrations, ensuring a comprehensive rollout strategy across the U.S.
- The company aims to redefine coffee experiences with a unique value proposition that combines premium products and modern store concepts, potentially positioning it as a leader in the specialty coffee industry.
- Reborn Coffee's ambition for global growth and emphasis on quality and cultural engagement presents significant opportunities for franchisees and enhances brand recognition worldwide.
Potential Negatives
- Reborn Coffee mentions its continued ability as a going concern is in question due to recurring net losses, highlighting financial instability.
- The company acknowledges inherent risks and uncertainties in their expansion plans, which could result in underperformance or failure to achieve projected growth.
- The press release indicates dependence on various external factors, such as economic conditions and competition, which could negatively impact the company's expansion and profitability.
FAQ
What recent achievement did Reborn Coffee Inc announce?
Reborn Coffee Inc has been officially approved as a franchisor in the United States.
How many franchise locations does Reborn Coffee plan to open?
The company aims to open more than 100 franchise locations nationwide within three years.
In which locations is Reborn Coffee currently approved to operate?
Reborn Coffee is approved to operate in California and non-franchise registration states.
What is the mission of Reborn Coffee as a franchisor?
Reborn Coffee's mission is to create a globally recognized experience blending quality, innovation, and culture through its offerings.
What is the unique value proposition of Reborn Coffee's franchise program?
The franchise program combines high-impact customer experience with state-of-the-art brewing techniques and expertly curated offerings.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$REBN Hedge Fund Activity
We have seen 4 institutional investors add shares of $REBN stock to their portfolio, and 2 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- UBS GROUP AG removed 17,363 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $51,741
- CITADEL ADVISORS LLC added 16,623 shares (+inf%) to their portfolio in Q3 2024, for an estimated $49,536
- GEODE CAPITAL MANAGEMENT, LLC added 15,250 shares (+inf%) to their portfolio in Q3 2024, for an estimated $45,445
- RENAISSANCE TECHNOLOGIES LLC removed 15,000 shares (-100.0%) from their portfolio in Q3 2024, for an estimated $44,700
- TOWER RESEARCH CAPITAL LLC (TRC) added 1,058 shares (+191.3%) to their portfolio in Q3 2024, for an estimated $3,152
- BANK OF AMERICA CORP /DE/ added 5 shares (+45.5%) to their portfolio in Q3 2024, for an estimated $14
- VANGUARD GROUP INC added 0 shares (+0.0%) to their portfolio in Q3 2024, for an estimated $0
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
BREA, Calif., Jan. 23, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc (Nasdaq: REBN), a leader in the specialty coffee market, today announced its official approval as a franchisor in the United States. This landmark achievement sets the stage for an ambitious expansion plan, targeting the opening of more than 100 franchise locations nationwide within the next three years, while building momentum for further global growth.
Reborn Coffee is currently approved to operate in the state of California and non-franchise registration states, with additional franchise approvals in other registration states actively in progress. This phased approach ensures a strategic and comprehensive nationwide rollout.
Reborn Coffee believes its franchise model and growth strategy will position the Company as a leading force in the coffee industry. Combining its signature premium coffees, teas, and artisanal bakery offerings with modern, scalable store concepts, the company is redefining how coffee is experienced worldwide.
“We are thrilled to enter this exciting new phase as a franchisor in the U.S.,” said Jay Kim, CEO of Reborn Coffee. “Our mission has always been to deliver more than just coffee - it is about creating a globally recognized experience that blends quality, innovation, and culture. This approval unlocks opportunities for franchisees to join us in shaping the future of specialty coffee.”
Reborn Coffee’s expansion strategy has set the foundation for global growth with a focus on delivering world-class coffee experiences and priming Reborn to grow not just in the U.S., but also in emerging markets across the globe.
The franchise program combines state-of-the-art brewing techniques, high-impact customer experience, and expertly curated offerings, delivering a unique value proposition for entrepreneurs and coffee lovers alike.
Reborn Coffee’s strategic roadmap underscores its goal to become a global lifestyle brand. Each store is designed to be a cultural and community hub, offering a warm, inviting atmosphere and products crafted with care.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit
www.reborncoffee.com
.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at
www.sec.gov
. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
