PRU vs. ZURVY: Which Stock Is the Better Value Option?
Investors with an interest in Insurance - Multi line stocks have likely encountered both Prudential (PRU) and Zurich Insurance Group Ltd. (ZURVY). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.
We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revisions, while our Style Scores work to identify stocks with specific traits.
Prudential has a Zacks Rank of #2 (Buy), while Zurich Insurance Group Ltd. has a Zacks Rank of #3 (Hold) right now. This means that PRU's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. But this is just one factor that value investors are interested in.
Value investors also try to analyze a wide range of traditional figures and metrics to help determine whether a company is undervalued at its current share price levels.
The Value category of the Style Scores system identifies undervalued companies by looking at a number of key metrics. These include the long-favored P/E ratio, P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that help us determine a company's fair value.
PRU currently has a forward P/E ratio of 8.19, while ZURVY has a forward P/E of 14.97. We also note that PRU has a PEG ratio of 1.79. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. ZURVY currently has a PEG ratio of 3.25.
Another notable valuation metric for PRU is its P/B ratio of 1.3. Investors use the P/B ratio to look at a stock's market value versus its book value, which is defined as total assets minus total liabilities. By comparison, ZURVY has a P/B of 3.41.
Based on these metrics and many more, PRU holds a Value grade of A, while ZURVY has a Value grade of D.
PRU sticks out from ZURVY in both our Zacks Rank and Style Scores models, so value investors will likely feel that PRU is the better option right now.
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See Stocks Now >>Prudential Financial, Inc. (PRU) : Free Stock Analysis Report
Zurich Insurance Group Ltd. (ZURVY) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
