“PR pros need to get out of a tactical mindset and remember that they are business professionals who are very good at organizational and interpersonal communications,” says Shonali Burke, CEO of Shonali Burke Consulting. PR is a critical business function and an important asset when evaluating your organization’s objectives and the KPIs you are going to use to track your performance. Measuring the right things can boost your budget and position your team more favorably by proving real business value to your executives.
At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Shonali Burke to talk about PR measurement. In this interview, Shonali provides valuable insight into measuring your communication efforts and proving value within your organization.
Be sure to read our other interviews from the 2016 PRSA International Conference and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:
- Future of PR: Q&A with Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks
- PR Measurement Challenges and Expectations: Q&A with Richard Bagnall, CEO of PRIME Research
- PR, Influence and the Future of Relationship Building: Interview with Ketchum’s Stephen Waddington
- The Influential Power of Relationships: Interview with Strategic Objectives’ Deborah Weinstein and Judy Lewis
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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.
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