Obagi Medical introduces Super Antioxidant Serum and Moisture Restore Cream, addressing skin concerns like discoloration and hydration for all skin types.
Quiver AI Summary
Obagi Medical has launched two new products in its SUZANOBAGIMD® collection: the Super Antioxidant Serum and the Moisture Restore Hydration Replenishing Cream. These products aim to combat common skincare issues like skin discoloration, oxidative stress, and hydration, catering to all skin types, including sensitive skin. Developed by Dr. Suzan Obagi, these formulations utilize advanced ingredients such as encapsulated silymarin and multi-weight hyaluronic acids, promising visible improvements in skin texture and appearance in as little as two weeks. Clinical tests revealed that a majority of participants felt immediate skin refreshment and smoother texture after using the products. The Super Antioxidant Serum is priced at $158, while the Moisture Restore Cream costs $78, both set to be available on Obagi's website on February 24, 2025.
Potential Positives
- Obagi introduces new products, the Super Antioxidant Serum and Moisture Restore Hydration Replenishing Cream, which expand the SUZANOBAGIMD® collection, potentially increasing market share and customer interest.
- The products are formulated to be safe and effective for all skin types, enhancing inclusivity and appeal to a broader customer base.
- Clinical testing reveals high satisfaction rates among users, with 94% reporting immediate skin improvement and 97% observing overall enhancement after two weeks, reinforcing product efficacy.
- Dr. Suzan Obagi's expertise in dermatology adds credibility and trust to the product launch, likely fostering consumer confidence and brand loyalty.
Potential Negatives
- The press release heavily emphasizes the credentials of Dr. Suzan Obagi but doesn't provide independent verification of the clinical results, which could raise questions about the objectivity of the findings.
- The high price point of the new products ($158 for the serum and $78 for the cream) may limit accessibility for a broader audience, potentially restricting market reach.
- The press release does not acknowledge any potential side effects or customer complaints regarding similar products, which might lead to consumer skepticism.
FAQ
What are the new products launched by Obagi Medical?
Obagi Medical has launched the Super Antioxidant Serum and Moisture Restore Hydration Replenishing Cream as part of their SUZANOBAGIMD® collection.
Who developed the new Obagi skincare products?
The new products were developed by Dr. Suzan Obagi, the Chief Medical Director at Obagi, based on her extensive dermatologic research.
What skin concerns do these new products address?
The Super Antioxidant Serum and Moisture Restore Cream address skin discoloration, oxidative stress, and hydration to maintain a healthy skin barrier.
When will the new Obagi products be available for purchase?
The products will be available for purchase on Obagi.com starting February 24, 2025.
What are the key ingredients in the new Obagi products?
The new products feature encapsulated silymarin to combat oxidative stress and multi-weight hyaluronic acids for deep hydration.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW YORK, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Obagi Medical (“Obagi”), a leader in advanced skincare innovation and the originator of medical-grade skincare, proudly unveils the latest groundbreaking additions to its highly regarded SUZANOBAGIMD® collection. The new products - Super Antioxidant Serum and Moisture Restore Hydration Replenishing Cream - offer cutting-edge solutions to address common skincare concerns such as skin discoloration and brightening, oxidative stress, and skin hydration to maintain a healthy skin barrier function. Formulated to be safe and effective for all skin types—whether sensitive, oily, dry, or somewhere in between—Obagi’s inclusive approach ensures that everyone can experience the benefits of advanced skincare, no matter their unique needs or concerns.
Developed by Dr. Suzan Obagi, a distinguished dermatologist and the Chief Medical Director at Obagi, the powerhouse duo of skincare solutions reflects her extensive research and expertise in dermatologic surgery and skin health. Her expertise in formulation is drawn from her extensive experience treating thousands of patients each year, addressing a wide range of concerns. The most common issues she observes are hyperpigmentation and challenges with sensitive skin. Dr. Obagi’s groundbreaking work, especially in understanding the unique needs of skin of color and the needs of sensitive skin types, led her to identify the five key pathways essential for optimal skin health. These pathways include reducing pigment formation and visibly improving hyperpigmentation, calming redness and reducing skin irritation, combating oxidative stress, supporting cell turnover, and restoring the skin barrier. Dr. Obagi has created effective products that do not irritate the skin while delivering results you can see in as little as a few weeks in some cases.
Dr. Suzan Obagi, Chief Medical Director at Obagi, commented, “I am so excited to finally share these groundbreaking innovations with the world. These products are the culmination of years of research and patient testing, driven by my passion for helping patients unveil their naturally radiant skin without irritation. By incorporating cutting-edge ingredients like encapsulated silymarin to protect against oxidative stress and multi-weight hyaluronic acids for multi-layered hydration, we’ve developed solutions that truly push the envelope in skincare. I genuinely believe these novel formulations not only set a new standard but also reflect my unwavering commitment to treating skin holistically, ensuring health, resilience, and a luminous glow for every skin type.”
Drawing on this wealth of expertise in treating skin discoloration, Dr. Obagi formulated these latest additions to her namesake collection to transform skin health and deliver a radiant, brighter complexion. The collection includes the new Super Antioxidant Serum, providing medical-grade defense against oxidative stress for more resilient, radiant and youthful-looking skin. Super Antioxidant Serum is formulated with a potent blend of antioxidants, including encapsulated Silymarin and stabilized Vitamin C, to neutralize free radicals, combat oxidative stress, and brighten skin.
Moisture Restore Hydration Replenishing Cream is a medical-grade, multi-layered moisturizer which delivers intense, multi-layered hydration. With a blend of both low and high-molecular-weight Hyaluronic Acids this cream delivers moisture to different layers of the skin.
Delivering both immediate and long-lasting results, these products were clinically tested by Dr. Obagi and third party clinical graders. During testing of Super Antioxidant Serum and Moisture Restore Hydration Replenishing Cream, 94% of subjects felt their skin was refreshed and smoother immediately after a single application* and 97% of subjects observed an improvement in overall skin appearance after 2 weeks* including:
Visible improvement in the appearance of fine lines
Visible improvement in the appearance of hyperpigmentation
Visibly calms irritation and boosts hydration
Justin Giouzepis, Chief Marketing Officer of Obagi, added, “We’re thrilled to partner with Dr. Suzan Obagi on bringing to market Super Antioxidant Serum and Moisture Restore, products designed to address the critical needs of both skin brightening and hydration. Obagi is the leader in innovating products that defend against environmental aggressors with our vitamin C collection and products that treat hyperpigmentation with the Obagi Nu-Derm® collection. Having Super Antioxidant Serum in the Obagi portfolio provides professionals with an additional oxidative stress fighting product to recommend to their patients who may have sensitive skin but don’t want to compromise on results. We know achieving radiant, healthy skin shouldn't come at the cost of irritation, which is why we've prioritized gentle yet effective formulations suitable for even the most sensitive skin types. These launches represent our commitment to providing inclusive skincare solutions for everyone."
The SUZANOBAGIMD® Super Antioxidant Serum, priced at $158, and the SUZANOBAGIMD
®
Moisture Restore Hydration Replenishing Cream, priced at $78, are now available through partnering professional channels. They will be available for customers to purchase on
Obagi.com
on 2.24.2025.
*Results are based on a 2024 2-week clinical test, with subjects using SOMD Super Antioxidant Serum & Moisture Restore Replenishing Cream (if needed) daily within protocol.
About Obagi Medical
Obagi Medical is an industry-leading, advanced skincare line rooted in research and skin biology, refined with a legacy of 35 years’ experience. First known as leaders in the treatment of hyperpigmentation with the Obagi Nu-Derm
®
System, Obagi products are designed to diminish the appearance of premature aging, photodamage, skin discoloration, acne, and sun damage. Backed by science and trusted by professionals, Obagi empowers individuals to achieve healthy, beautiful skin.
More information about Obagi is available on the brand’s website,
https://www.obagi.com
.
About Waldencast
Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. The first step in realizing its vision was the business combination with Obagi Cosmeceuticals and Milk Makeup. As part of the Waldencast platform, its brands will benefit from the operational scale of a multi-brand platform; the expertise in managing global beauty brands at scale; a balanced portfolio to mitigate category fluctuations; asset-light efficiency; and the market responsiveness and speed of entrepreneurial indie brands. For more information please visit:
https://ir.waldencast.com/
.
Media Contact:
obagi@purplepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2e3ff584-7c90-4039-9b0e-ab93ef0fcf5a
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
