In celebration of Hispanic Heritage Month, we are shining a spotlight on ¡Adelante Nasdaq!, the Employee Resource Group (ERG) at Nasdaq that brings together our Hispanic, Latinx, indigenous communities and allies. During this month, we are highlighting members of our Nasdaq family, speaking with them about their roles at our global technology company and what it means to be an ally.
We spoke with Roberto Jose Estrada, Director of Paid Social Media, proudly Nicaraguan and Venezuelan.
Tell us about your role at Nasdaq.
I work with Nasdaq Listed clients and internal Nasdaq marketing teams to coordinate, create, execute, and optimize paid digital marketing campaigns- across Facebook, Instagram, Twitter, Linkedin and beyond.
How would you describe Adelante to a new employee?
Adelante is an organization that celebrates the rich and diverse cultures encompassed by the vast Hispanic community, both in the USA and abroad. The group also serves as an educational vehicle, bringing light to everything from the customs to the cuisines of different Hispanic cultures.
Favorite memory while being a part of the ERG?
I only recently joined Nasdaq and Adelante, but I look forward to attending in-person events and sponsoring career workshops with college and high-school students.
How to be a good ally to the Latinx community?
Understanding that the Latinx community is far from a monolith. There are over 20 Spanish-speaking countries spanning the globe, each with its unique histories, cultures, colloquialisms, cuisines, and dialects. So, while we share the same language, one should be mindful of the differences between backgrounds when referring to the larger “Latinx” community.
What are some of the biggest issues you think are important to address in the Latinx community?
I believe the biggest issues are financial literacy, access to quality healthcare, and the language barrier. Financial literacy and quality healthcare only become more difficult to attain for those who do not speak the language.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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Lyanne Alfaro
Nasdaq
Lyanne is a producer, host and social media strategist at Nasdaq. Her team helps reimage the way Nasdaq tells stories about Nasdaq’s role in the future of technology via video, podcasting and social content. You can find her on social media @LyanneAlfaro
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