Mobileye: 25 Years Leading in Driver-Assist & AV Innovation

Mobileye: 25 Years Leading in Driver-Assist & AV Innovation

Source: Mobileye

It all started in 1999 when CEO and founder Prof. Amnon Shashua established Mobileye (NASDAQ: MBLY), a developer of monocular detection systems that enabled cars to better sense their surroundings and other vehicles. 

Now, Mobileye aspires to bring autonomous driving to everyone, from driver-assist technology to fully driverless platforms for automakers and consumers alike—a vision being realized through the heart of the Mobileye technology stack: the EyeQ™, a unique system-on-chip (SoC) built for the automotive industry, which was introduced in 2004. Since then, Mobileye has achieved numerous milestones:

• 2007 – First EyeQ™ chip shipped
• 2012 – 1 millionth EyeQ™ chip shipped
• 2015 – Mobileye technology is integrated into 160 car models across 25 automakers
• 2017 – Mobileye acquired by Intel (NASDAQ: INTC) for $15.3 billion
• 2018 – Development of crowdsourced mapping systems begins
• 2021 – Autonomous vehicle (AV) testing commences across three different continents
• 2021 – 100 millionth EyeQ™ chip shipped
• 2022 – Mobileye goes public on NASDAQ with a $16.4 billion valuation

Mobileye today 

Today Mobileye is a leading player in Advanced Driver-Assistance Systems (ADAS), which is a catch-all term for any type of technological feature that makes driving safer, easier, or more comfortable. Mobileye has been implementing a broad range of driver-assist features. 

Features can come in the form of more basic functions like Blind Spot Detection, which alerts the driver to any obstacles in the hardest-to-see sections of the driver's field of view. More sophisticated levels of ADAS features, such as Automatic Emergency Braking (AEB) can detect an impending collision and warn the driver accordingly as well as also slow down or even stop the vehicle if the driver doesn’t react in time.

But to enable a smooth path to autonomy through a cumulative series of driver-assist features, vehicles need sensors and processors running the right software.

Mobileye’s EyeQ™ chip is coded with complex algorithms that interpret camera feeds to detect and identify other road users, obstacles, hazards, weather conditions, traffic signals, lane markers, the shape of the roadway, and more, in real time.

Today, with 800+ vehicle models already equipped with Mobileye’s unique EyeQ™ chip and over 190 million of these SoCs on roads worldwide, this vision is already well underway.

Robotaxis, consumer AVs and the future 

As Mobileye pushes the boundaries in ADAS and powerful chip performance, many are turning their focus to the ultimate goal of driving technology—autonomous vehicles. This game-changing innovation has the potential to completely redefine mobility as we know it. Yet, challenges around cost, scalability, and, most critically, safety remain key hurdles before its full impact can be realized. That’s where Mobileye Drive™ steps in.

Mobileye Drive™ is more than just self-driving technology—It’s a comprehensive Level 5 autonomous vehicle platform—the highest level of autonomy, allowing the vehicle to operate fully autonomously without human intervention in all environments—designed to meet the growing demands of the industry. Tailored for OEMs and MaaS (Mobility-as-a-Service) brands offering services in the robotaxi industry, including the recent collaboration with Lyft to bring autonomous vehicles to its ride-hailing platform, the platform is built to integrate a sophisticated suite of cameras, radars, and lidars.

Its highly flexible and scalable architecture adapts seamlessly to diverse environments, road types, weather conditions, and even local driving styles, all within its operational design domains.

In another recent collaboration, Mobileye enabled Verne’s autonomous capabilities. The result? A fully autonomous vehicle system capable of navigating dynamic urban traffic with ease. This system caters to major automakers worldwide as well as transportation operators such as Holo/Ruter, Lyft, and Deutsche Bahn.

Looking ahead, the potential for autonomous vehicles is immense. They have the power to transform mobility as we know it, reinventing businesses and revolutionizing mobility—from driverless ride-hailing and new mobility services to public transport and logistics. With growing consumer demand, many car manufacturers will soon be eager to jump on board and provide their unique autonomous offerings.