Microsoft Digs into Market Data
Microsoft (MSFT) is bringing real-time U.S. equity market data to a number of its platforms, and in doing so, improving trade research, investment monitoring and financial literacy for individual investors and students.
The Redmond, Wash.-based tech giant announced it is collaborating with Nasdaq to provide access to trading data for the full range of U.S. equities, irrespective of the exchange that a stock trades on, in real time. Microsoft said it is leveraging this technology on Excel, Bing, MSN, Cortana and other platforms and services.
“At Microsoft, our mission is to enable every person to achieve more,” said Rob Howard, a senior director at Microsoft. “Pulling data from Nasdaq right into Excel helps users track personal investments better and make informed decisions faster.”
Excel is the industry-leading spreadsheet program, used by more than 1.2 billion people. It is part of Microsoft’s Office 365 component, which has seen about 30% growth year over year, noted JP Morgan analyst Mark Ronald Murphy at the JPMorgan Global Technology, Media and Communications Conference in mid-May.
“We are repivoting our whole approach in terms of selling productivity and collaboration value to customers with Microsoft 365,” said Kirk Koenigsbauer, corporate VP of Office 365 Client Applications at Microsoft. “It's the way that we organize our partner incentives, our channel incentives. It's the way that we're increasingly organizing our [research and development] and our engineering and how we make investments, not in a sort of siloed way in any individual product in these regards, but literally thinking about the whole system across Microsoft 365 to deliver that integrated value.”
Millions of people will not only get market data through Excel but also through Cortana, which is Microsoft’s personal digital assistant.
By providing real-time market data on these platforms, individual investors have the opportunity to carry out more informed research and trade ideas, which goes hand-in-hand with Nasdaq's TotalMarkets campaign that includes a number of proposals focused on creating more market choice and opportunity across three key areas: smaller, publicly-traded companies, institutional investors, and retail and long-term investors.
“Expanding the reach of real-time market data through our collaboration with Microsoft is a significant step towards bringing important market information to main street,” said Oliver Albers, head of strategic partnerships for Nasdaq’s Global Information Services. “Microsoft’s focus on empowering individuals aligns with our mission to make financial markets more accessible to all.”
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