(RTTNews) - Macy's, Inc. (M) announced a partnership with WHP Global to bring together two of America's most beloved brands, Macy's and Toys"R"Us. Toys"R"Us kids of all ages can now shop an expansive assortment online from the most globally recognized leader in toys at macys.com/toysrus and in more than 400 Macy's stores nationwide rolling out in 2022.
Toys"R"Us is a globally recognized leader in children's toys and the partnership will allow Macy's to significantly expand its footprint in that category, while creating more occasions for customers to shop with it across their lifestyles
The Toys"R"Us experience at macys.com/toysrus lets shoppers search for the perfect product by age, toy type, character and brand.
Powered by Macy's, ToysRUs.com will serve as the dedicated authority for all things toys and play, with highly immersive and engaging content that seamlessly connects consumers to the toy offering at macys.com.
Within Toys"R"Us shop-in-shops rolling out to more than 400 Macy's stores nationwide in 2022, where customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.
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