Research reveals TV and video streaming contributes 4% of global emissions, highlighting the need for sustainable solutions like Pixel Value Reduction technology.
Quiver AI Summary
Research by Futuresource and InterDigital highlights that the TV and video streaming industry is responsible for 4% of global emissions, which is double that of the aviation industry. The report emphasizes the urgent need for sustainable practices as demand for video content rises, noting that solutions like Pixel Value Reduction (PVR) technology can significantly cut energy use, especially during major events such as the Olympics. Despite TVs being the most energy-intensive devices, advancements in technology and efficiency measures are expected to reduce their energy consumption by 15% by 2028. The article also addresses the environmental impact of video consumption and production, revealing that every hour of film production emits an average of 16.6 tons of CO2, with major events like the Paris Olympics leaving a substantial carbon footprint. InterDigital is at the forefront of developing innovations to enhance energy efficiency in video delivery systems.
Potential Positives
- The release highlights InterDigital's leadership in developing sustainable technologies like Pixel Value Reduction (PVR), positioning the company as a key player in addressing the video industry's environmental impact.
- Significant energy savings potential from PVR technology, especially during major events like the Olympics, showcases InterDigital's innovative capabilities and alignment with global sustainability goals.
- Research results indicate that overall energy consumption for video entertainment devices has declined, illustrating the effectiveness of technological advancements in improving energy efficiency within the industry.
- By addressing the industry's carbon footprint, InterDigital demonstrates its commitment to sustainability, which could enhance its reputation and appeal to environmentally-conscious partners and consumers.
Potential Negatives
- The press release highlights that the TV and video streaming industry accounts for 4% of global emissions, which is double the emissions of the airline industry, potentially damaging the company's reputation in sustainability.
- Major sporting events, like the Paris Olympics, generated significant carbon footprints, emphasizing the industry's environmental impact and potentially raising concerns among stakeholders regarding sustainability practices.
- The report underlines that each hour of film production produces notable carbon emissions, suggesting that the company's core activities contribute significantly to environmental degradation, which could lead to regulatory and reputational risks.
FAQ
What is the carbon footprint of the TV and video streaming industry?
The TV and video streaming industry accounts for 4% of total global emissions, which is double that of the aviation industry.
How can Pixel Value Reduction (PVR) technology help?
PVR technology can lead to significant energy savings, especially during major events like the Olympics, if applied across the industry.
What percentage reduction in energy consumption can be expected by 2028?
By 2028, energy consumption for video entertainment devices is expected to decline by another 12%, following a 17% reduction since 2020.
What are Scope 3 emissions in the video industry?
Scope 3 emissions come from indirect sources such as travel, accommodation, catering, and post-production activities linked to video production.
How is InterDigital contributing to sustainability in video technology?
InterDigital is developing advanced video compression standards and PVR technology to reduce energy consumption without compromising video quality.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
Research from Futuresource and InterDigital estimates that the TV and video streaming industry accounts for 4% of total global emissions - double that of the aviation industry, at 2%
Sustainable solutions such as Pixel Value Reduction (PVR) technology have the potential to reap huge energy savings if applied to events such as the Olympics
WILMINGTON, Del., Jan. 22, 2025 (GLOBE NEWSWIRE) -- The overall demand for more entertainment and video communication services has highlighted the need for more sustainable solutions across the industry. According to a
paper
released today by InterDigital, Inc. (NASDAQ: IDCC), a mobile and video technology research and development company, and written by leading market research firm Futuresource, the video industry is rapidly emerging as a major emitter of greenhouse gas. Solutions like Pixel Value Reduction (PVR) can reap significant energy savings, especially around significant TV events such as the Olympics.
The report, “Spotlight on Sustainability: Towards a greener TV and video value chain,” analyzes the carbon footprint created by the video entertainment industry, from the point of production to delivery, and consumption. The paper also examines emerging solutions to mitigate the environmental impact across the video value chain.
One of the biggest challenges for the industry comes from Scope 3 emissions, which arise from indirect sources such as travel, accommodation, catering, and post-production. However, strides are being made in various areas:
IP-based remote virtual production, for example, could lower the industry's carbon footprint by
6x less CO
2
than on-site methods.
TVs remain the most energy-intensive devices, but investments in AI and brightness-adjustment technologies mean that energy consumption of TVs are set to decline by
15% by 2028
.
Overall energy consumption for video entertainment devices – which includes TVs, set-top boxes, media streamers, gaming consoles, smartphones, and tablets – has declined by
17% since 2020
, with another
12% reduction expected by 2028
, as older devices are replaced with more energy-efficient alternatives.
InterDigital leads the industry in developing cutting-edge video compression standards and PVR technology to achieve lower energy consumption on a device without sacrificing the quality of the video content and experience. If PVR technology was applied to devices showing the recent Paris Olympics, roughly 48 million kWh of energy could have been saved, which is the equivalent of fueling 4,000 US homes for a year.
“While everyone is aware of the contributions the airline industry makes to greenhouse gas emissions–accounting for 2% of all global greenhouse emissions per year–what isn’t common knowledge is the impact the TV and video streaming industry has. Which is in fact, double the emissions from the airline industry.”
“It is the responsibility of the entire industry to make changes that will improve the sustainability of the TV and video sector,” said Lionel Oisel, InterDigital’s Head of Video Labs. “While change is being made, more can and should be done. Technologies like PVR have the potential to make significant energy savings, even when applied to special events like the Olympics. If this was applied universally, the benefits could be huge, and a game changer for the industry.”
Cost savings and need for next-generation technologies to meet changing audience demands will drive sustainability strategies for TV and video companies. The research highlights several ways in which the industry is impacting the environment:
Video as a proportion of all internet traffic continues to rise, with industry estimates placing at 80% of total traffic impacting the CO
2
output from data centers.
Since 2023, each hour of film production has equated to an average of 16.6 tCO
2
e of carbon, equivalent to the energy consumption of two homes per annum.
In 2024, an estimated 54 MtCO
2
e of emissions were generated from TVs: this is roughly equivalent to the annual greenhouse gas emissions of 11.7 million passenger vehicles.
Futuresource report that there are now 858 million 4K TVs installed in homes, yet the emissions generated per hour from 4K TVs are around 1.7x that of a 1080 HD TV.
Major sporting events have a significant impact on the environment: this year’s Paris Olympics had an estimated media carbon footprint of 602.8 million tons, with an estimated 1.25 TWh of electricity consumed as a result of streaming across televisions, mobile phones and laptops.
To read the complete report, “Spotlight on Sustainability: Towards a greener TV and video value chain,” please click
here
.
About InterDigital®
InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational technologies that enable connected, immersive experiences in a broad range of communications and entertainment products and services. We license our innovations worldwide to companies providing such products and services, including makers of wireless communications devices, consumer electronics, IoT devices, cars and other motor vehicles, and providers of cloud-based services such as video streaming. As a leader in wireless technology, our engineers have designed and developed a wide range of innovations that are used in wireless products and networks, from the earliest digital cellular systems to 5G and today’s most advanced Wi-Fi technologies. We are also a leader in video processing and video encoding/decoding technology, with a significant AI research effort that intersects with both wireless and video technologies. Founded in 1972, InterDigital is listed on Nasdaq.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit:
www.interdigital.com
.
InterDigital Contact:
Roya Stephens
Email:
Roya.Stephens@InterDigital.com
+1 (202) 349-1714
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
