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How Emerging Technologies Will Transform the Automotive Industry

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C.J. Finn, US Automotive Industry Leader at PwC

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C.J. Finn, US Automotive Industry Leader at PwC

 

How will emerging technologies, such as AI and accelerated computing, transform the automotive industry in the short and long term?

Emerging technologies, such as AI and accelerated computing, are set to revolutionize the automotive industry in both the short and long term. In the near future, AI-powered systems will enhance driver assistance, safety and efficiency. Advanced driver-assistance systems (ADAS) will leverage AI for real-time object detection, lane-keeping assistance and adaptive cruise control, which could significantly reduce accidents and improve road safety.  

Accelerated computing will also enable faster and more sophisticated simulations for vehicle design, crash testing and battery optimization, expediting development cycles while reducing costs. Additionally, AI-driven predictive maintenance will help manufacturers and fleet operators anticipate mechanical failures, minimizing downtime and repair expenses.

In the long term, these technologies will play a crucial role in the evolution of fully autonomous vehicles and the broader transformation of mobility. AI and machine learning could help refine self-driving algorithms, making autonomous vehicles safer and more reliable over time. Accelerated computing, particularly through edge and cloud processing, will enable real-time decision-making, allowing vehicles to interact seamlessly with smart city infrastructure.

The Trump administration’s policies, including tariffs — both implemented and threatened — are already making waves across various industries. What impact do you think the Trump administration will have on the automotive industry? Do you expect to see major regulatory changes?

The Trump administration’s proposed tariffs on steel, aluminum and imported vehicles are expected to raise production costs for automakers, potentially leading to higher prices for consumers. While these policies could encourage some domestic investment, they also create uncertainty, prompting companies to reconsider supply chains and production processes.  

Automakers may face profit declines, with some passing costs onto buyers or shifting production to avoid tariffs. Additionally, companies might delay investment decisions until trade policies become clearer, further affecting industry stability. Potential retaliatory tariffs from other countries could also impact U.S. vehicle exports, adding to the challenges automakers face.

Major regulatory changes are likely, particularly in areas like emissions standards, fuel efficiency requirements and trade policies. The Trump administration has signaled a push for deregulation, which could lead to relaxed environmental rules and reduced regulatory costs for automakers. However, ongoing legal challenges and resistance from state governments may create uncertainty. Overall, the industry could face a shifting regulatory landscape that impacts long-term planning and investment decisions. 


 

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