While social media has given communications professionals greater access to journalists and influencers, the effectiveness of your pitch relies less on technology and more on a fundamental activity that has stood the test of time: building a relationship. Figuring out the perfect story and how to tailor it to the media is challenging, but there is a method to the madness: build relationships before you pitch.
You need to find the right way to effectively reach out to reporters when their mailboxes are being blasted constantly with messages (Lauren Young, Editor at Thomson Reuters, says she gets 500 email pitches a day). Building a relationship with a reporter is not much different than any other in our life. Find common ground, offer them help and don’t always be asking what they can do for you.
Inspired by our best practices guide, What Journalists Want, we’ve created an infographic that highlights what you can do to build stronger ties with journalists.
Interested in reading our full best practices guide on what journalists want? Get your copy of What Journalists Want.
Allison Gosman is a Marketing Assistant supporting Nasdaq Corporate Solutions. She completed Nasdaq’s summer internship program in August and has returned to The George Washington University as a senior on track to receive her B.B.A in Marketing in May 2016.
ABOUT NASDAQ CORPORATE SOLUTIONS
INVESTOR RELATIONS I PUBLIC RELATIONS I COMMUNICATIONS I BOARD MANAGEMENT
Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.
Nasdaq Corporate Solutions – Public Relations Services
Get everything you need to power your PR programs and spotlight success to your stakeholders from one strategic partner. Global press release distribution and accurate media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to see the big picture.
Follow us on Twitter: @MyCorpSolutions
This communication and the content found by following any link herein are being provided to you by Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
