What happened
The stock market is having a fairly strong day on Thursday after a multiday slump caused by renewed COVID-19 fears. At 10:20 a.m. ET, the S&P 500 index was higher by about 0.6%. However, not all stocks were having a good day. Fintech giant Square (NYSE: SQ) was a major underperformer, its shares having declined by about 3.5%.
So what
There are two likely explanations for Square's underperformance. First, it's worth noting that the tech sector is one of the worst performers of the day. The tech-heavy Nasdaq is hovering around the flatline. So some of the underperformance can be attributed to sector weakness.
Image source: Square.
Second, and most significantly, Square announced on Wednesday afternoon that it is changing the company's name to Block, effective Dec. 10. Once the change happens, the ticker symbol (SQ) will not change, and the seller business will retain the Square brand name.
Why is Square changing its name? The short answer is that it's because Square's offerings today are very different from the small business financial solutions on which the business was founded. Cash App and the TIDAL music platform are two examples. Block is intended to represent Square's vision for the future -- the company represents its different businesses as "building blocks," and is also making a reference to blockchain, which is a major focus of co-founder and CEO Jack Dorsey.
It's also worth noting that Square Crypto is changing its name to Spiral at the same time, a move designed to give the business its own unique identity within the company's ecosystem.
Now what
The name change comes just days after Dorsey decided to step down from Twitter (NYSE: TWTR) and focus exclusively on Square. And based on today's move, it doesn't seem investors know quite what to make of it. It remains to be seen how much Square's business focus will shift toward blockchain and other new efforts, but for now this appears to simply be a name change, like the one Google made when it became Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL).
10 stocks we like better than Square
When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*
They just revealed what they believe are the ten best stocks for investors to buy right now... and Square wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of November 10, 2021
Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Matthew Frankel, CFP® owns shares of Square. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Square, and Twitter. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
