Gray Media will broadcast Super Bowl LIX in HDR at various FOX affiliates, enhancing viewer experience with vivid imagery and audio.
Quiver AI Summary
Gray Media announced that it will broadcast Super Bowl LIX in High Dynamic Range (HDR) across its NEXTGEN TV FOX affiliates in eight markets, enhancing the viewing experience with better contrast and colors. WVUE in New Orleans, a key market for the Super Bowl, along with several other Gray FOX affiliates, has recently implemented Dolby Vision and HDR10+ formats. Gray has also introduced GameLoop, a free gaming channel featuring classic games like Pac-Man and Tetris, accessible on select NEXTGEN TVs using remotes or smartphones. This channel is currently available on Gray's CBS affiliate in Atlanta and WVUE, with plans to expand to more markets. The company emphasizes the advantages of NEXTGEN TV for live sports and interactive experiences, aiming to improve the overall viewing quality for millions of fans.
Potential Positives
- Gray Media will broadcast Super Bowl LIX in High Dynamic Range (HDR), enhancing the viewing experience for millions of fans with improved picture quality.
- The launch of the GameLoop interactive gaming channel provides viewers with unique engagement options, allowing them to play classic games over-the-air for free.
- Gray Media is expanding its NEXTGEN TV offerings, positioning itself at the forefront of broadcasting technology and enhancing its competitive edge in the media market.
- Gray Media's reach includes 36 percent of US television households, reinforcing its significant position in the national media landscape.
Potential Negatives
- The announcement of HDR broadcasting and the new GameLoop channel may not significantly differentiate Gray Media from competitors who offer similar features, potentially diminishing its competitive edge.
- The reliance on NEXTGEN TV technology for improving viewer experience may alienate audiences who do not have access to compatible devices, limiting viewer engagement.
- The press release did not provide specific audience metrics or anticipated viewership increases, leaving uncertainty about the actual impact of these technological advancements on the company's performance.
FAQ
What is Gray Media's announcement regarding Super Bowl LIX?
Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) across their NEXTGEN TV FOX affiliates.
Which markets can watch the Super Bowl in HDR?
Viewers in eight markets, including New Orleans and other Gray FOX affiliates, can watch the Super Bowl in HDR.
What is GameLoop and where is it available?
GameLoop is a free NEXTGEN TV gaming channel available on WANF in Atlanta and WVUE in New Orleans.
What are the benefits of NEXTGEN TV for viewers?
NEXTGEN TV offers improved picture and sound quality, making live sports and other events more immersive.
How can viewers access GameLoop games?
Users can play GameLoop games using their remotes or mobile phones on select NEXTGEN TVs.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$GTN Insider Trading Activity
$GTN insiders have traded $GTN stock on the open market 3 times in the past 6 months. Of those trades, 0 have been purchases and 3 have been sales.
Here’s a breakdown of recent trading of $GTN stock by insiders over the last 6 months:
- KEVIN PAUL LATEK (EVP Chief L & D Officer) has made 0 purchases and 2 sales selling 155,124 shares for an estimated $677,891.
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$GTN Hedge Fund Activity
We have seen 99 institutional investors add shares of $GTN stock to their portfolio, and 110 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
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Full Release
ATLANTA, Feb. 07, 2025 (GLOBE NEWSWIRE) --
Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen.
WVUE, Gray’s FOX affiliate in this year’s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama. Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, and WFLX in West Palm Beach, Florida.
“Live sports events are the perfect venue to experience the vivid imagery and immersive audio of NEXTGEN TV,” Gray’s Chief Operating Officer Sandy Breland said. “With these upgrades, millions of fans in our markets can enjoy the highest quality in picture and sound, over-the-air and for free this weekend.”
In addition, Gray added GameLoop, a new NEXTGEN TV free gaming channel, in two markets this week. GameLoop allows users to play iconic games like
Pac-Man
,
Tetris,
and
Doodle Jump
on select NEXTGEN TVs simply using their remote or mobile phone
.
The slate of games also includes
Planet Crossword,
the first collaborative crossword experience designed for television. GameLoop is available now over-the-air for free via WANF, Gray’s CBS affiliate in Atlanta, on channel 46.20 and on WVUE in New Orleans on channel 8.20. Gray plans to launch GameLoop in additional markets soon.
“NEXTGEN TV enables countless advanced features to boost viewer experience,” said Rob Folliard, Gray’s senior vice president and currently the chairperson of NEXTGEN TV consortium PearlTV. “We are excited to offer this new interactive option and will continue to increase NEXTGEN TV offerings and value to our audience.”
About
Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit
www.graymedia.com
.
Gray Contact:
Sandy Breland
, Executive Vice President, Chief Operating Officer, 404-266-8333
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