How to Create and Sell High Value

An Unbeatable Strategy for Business Success

Key idea: Constantly and consistently providing immense value to others is the most financially profitable and fulfilling way to conduct business.

Your true worth is determined by how much more you give in value than you take in payment.

Imagine the degree of naive self-confidence it would take to pitch this counterintuitive, seemingly counterproductive idea to a book publisher. Further, imagine having the moxie to pitch the idea to crowds of business owners.

Ignoring the naysayers, Bob Burg wrote just such a book called The Go-Giver: A Little Story About a Powerful Business Idea, which has sold more than 1.25 million copies. He also promotes his idea as a speaker and member of the National Speakers Association—he was even inducted into their Hall of Fame for his excellence and professionalism in public speaking.

This week on Stay Paid, Bob fleshes out the reasons why giving enormous value to clients is a highly viable, profitable, and sustainable strategy used by some of the wealthiest businesses. He reviews the principles that form the pillars of this strategy—value, compensation, influence, authenticity, and receptivity—and the essential elements of communicating your unique value, not just the features and benefits of your product or service.

If you’ve questioned whether nurturing relationships with clients really works to build a business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode is one you won’t want to miss.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

Connect | Resources

• Get Bob’s book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com
• Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
• How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie
• Think and Grow Rich by Napoleon Hill
• Peace, Power, and Plenty by Orison Swett Marden
• Psycho-Cybernetics: The Search for Self-Respect by Maxwell Maltz and Matt Furey

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.