Donna Karan New York's Spring 2025 campaign features Kate Moss, showcasing timeless designs with a blend of luxury and edge.
Quiver AI Summary
Donna Karan New York has unveiled its Spring 2025 Campaign, featuring iconic model Kate Moss, who embodies the brand's enduring vision of timeless elegance. This campaign marks a continuation from previous seasons, highlighting Moss's sensuality and strength, photographed by her close friend Craig McDean in a light-filled setting that emphasizes warmth and sophistication. The collection includes a variety of chic, timeless designs that blend effortless glamour with contemporary touches, showcasing key pieces such as a reworked black blazer and draped ecru dresses. The campaign aims to resonate across generations, launching today on social media and supported by a comprehensive marketing strategy to boost visibility. The Spring 2025 collection will be available in select North American retailers starting February 6, 2025.
Potential Positives
- Featuring iconic supermodel Kate Moss in the Spring 2025 Campaign enhances brand visibility and reinforces the brand's image of timeless elegance and luxury.
- The campaign utilizes a multi-faceted approach that combines high-visibility digital platforms, striking print placements, and premium outdoor displays, maximizing outreach and engagement.
- The collection showcases innovative design elements that blend modern aesthetics with classic influences, appealing to a diverse consumer base and emphasizing the brand's relevance in women’s fashion.
- The collaboration with established photographer Craig McDean, who has a strong relationship with both the brand and Moss, adds credibility and artistic depth to the campaign.
Potential Negatives
- The press release primarily focuses on a single iconic model, Kate Moss, which may indicate a lack of diversity in the brand's representation compared to previous campaigns that featured multiple models.
- The campaign's reliance on a well-known figure like Kate Moss could suggest that the brand is not effectively cultivating new talent or fresh faces to appeal to a broader consumer base.
FAQ
Who is featured in the Donna Karan New York Spring 2025 Campaign?
The Spring 2025 Campaign features iconic model Kate Moss, celebrating her enduring connection with the brand.
How does the new campaign reflect Kate Moss's identity?
The campaign showcases Moss's sensuality and strength through a multi-faceted depiction, highlighting her authentic self in various looks.
When will the Spring 2025 collection be available?
The Spring 2025 collection will be available in North America from February 6th, 2025, both in select retailers and on DonnaKaran.com.
What is the theme of the Spring 2025 collection?
The collection emphasizes timelessness and chic styling, featuring designs that embody sexiness, edge, and ease, ideal for modern women.
Who directed the creative aspects of the campaign?
The creative direction for the campaign was led by Trey Laird, with styling by Jessica Diehl and photography by Craig McDean.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW YORK, Feb. 06, 2025 (GLOBE NEWSWIRE) -- Donna Karan New York expands its vision of iconic timelessness by featuring Kate Moss for the Spring 2025 Campaign. A legend who has captivated the world over decades, Moss embodies the enduring spirit and identity of the brand today.
Since the re-launch of Donna Karan New York last spring, the previous two campaigns showcased eight leading models as a cross-generational portrait accompanied by the message, “In Women We Trust.” The new campaign builds upon this legacy through a multi-faceted depiction of Moss that reflects her sensuality and strength. Photographed by Craig McDean, a close friend of Moss, and a former brand collaborator, the Spring 2025 collection comes to life in a serene, light-filled space infused with warmth and natural elegance. Showcasing a range of looks from the collection, Moss effortlessly embodies a spectrum of her authentic self—captured both in motion and moments of stillness.
“It was great working with Donna Karan New York again and shooting with Craig McDean is always fun, he is like family. To me, Donna Karan has always been about effortless glamour and luxury with a little bit of an edge and this collection really captures all of that.” – Kate Moss
In continuity with themes developed over past seasons, the looks are at once timeless and chic, emphasizing the system of dressing that sets Donna Karan New York apart. Whether it’s a black blazer reworked with a halter neckline or a draped ecru dress that redefines the body, the designs allow the wearer to embody sexiness, edge, and ease. Key pieces — from a linen suit to slouchy knits glinting with lurex — showcase how the season’s monochromatic palette is elevated with shimmering surface treatments that exude contemporary elegance. Throughout the collection, silhouettes are adorned with lustrous hardware, reflecting elements inspired by the archive.
Resonating across generations, this high-impact exploration of Kate Moss parallels the renewed energy of Donna Karan New York, a legacy in women’s fashion that now feels as relevant as ever.
The Donna Karan New York campaign launches today across all Donna Karan social channels, featuring the iconic Kate Moss as its star. This powerful narrative will be amplified with a 360-degree approach across North America, utilizing a diversified media mix of high-visibility digital platforms, striking print placements, and premium outdoor displays. The Spring 2025 collection will be available in North America in select retailers on February 6
th
, 2025 and on DonnaKaran.com.
Photographed by Craig McDean
Styled by Jessica Diehl
Creative Direction by Trey Laird
Hair by Shay Ashual
Makeup by Diane Kendal
FOR MEDIA INQUIRES PLEASE CONTACT:
Gabriella Romero -
gabriella.romero@g-iii.com
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston, Converse, and National Sports leagues, among others.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/35b51897-29c7-49de-91c7-6241ca1ccda6
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
