Dorie Clark, Brand Strategist and Author of Stand Out: How to Find Your Breakthrough Idea & Build a Following Around It, joined Deirdre Breakenridge, CEO of Pure Performance Communications, on Facebook Live to discuss how brands can expand, manage and measure their digital footprint.
5 insights from Dorie’s interview:
- Customer service is the backbone of how people interact with brands. Brand awareness is necessary, but what matters more is the level and depth of the relationships with your customers.
- Choose your digital platforms strategically and think how you can really reach customers in order to be smarter about where you allocate your resources.
- Maintain consistency and frequency of your communications to earn trust with your community. The real value is the relationship over time.
- During a crisis, there are three types of responses: "I didn’t do it, I did it and it was justified, or I did it and I’m sorry."
- Think about your overall message on the different communications platforms you have in place and have one narrative with every interaction. It is important to share who you are and what you want to convey in the world.
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