Creative Realities expands into live venues and IPTV, appointing Michael Baez as VP to enhance innovative solutions and support.
Quiver AI Summary
Creative Realities, Inc. has announced its expansion into the live venue and Internet Protocol Television (IPTV) sectors, following significant success over the past 18 months. To lead this new initiative, the company has appointed Michael Baez as Vice President of IPTV Business Development. This expansion aims to enhance Creative Realities' offerings in various sectors, such as convention centers, transit hubs, and corporate communications, while building on accomplishments in the sports and entertainment industries with clients like the San Antonio Spurs and Boston Celtics. The company emphasizes its comprehensive support services and strategic insights, which differentiate it from competitors, ensuring ongoing optimization and tailored solutions for clients. Baez, with over 20 years in sales and engineering, is expected to drive innovation and monetization strategies, further solidifying Creative Realities' position in the market.
Potential Positives
- Creative Realities is expanding into the live venue and IPTV verticals, indicating growth opportunities and diversification of its services.
- The appointment of industry veteran Michael Baez as VP of IPTV Business Development signals a strengthened leadership team and a focus on expanding technology offerings.
- The company differentiates itself by providing in-house, long-term support and strategic insights, enhancing client satisfaction and retention.
- Creative Realities' partnerships with major hardware suppliers like Samsung and LG allow it to offer competitive pricing, which can attract more clients and increase its market share.
Potential Negatives
- Expansion into new verticals such as live venues and IPTV could indicate that the company is seeking new revenue streams due to stagnation or challenges in its existing markets.
- The hiring of a new Vice President for IPTV Business Development may raise concerns about previous leadership effectiveness or the need for fresh strategies in a competitive industry.
- The heavy emphasis on support and optimizations post-installation may signal potential gaps in service quality or traditional installation approaches that necessitate ongoing intervention.
FAQ
What recent expansion has Creative Realities announced?
Creative Realities has expanded into live venue and IPTV verticals, reflecting its commitment to integrated digital solutions.
Who has been appointed to lead IPTV Business Development?
Michael Baez has been appointed as Vice President of IPTV Business Development at Creative Realities.
What industries will Creative Realities focus on with this expansion?
The expansion targets convention centers, transit hubs, casinos, hospitality, and corporate communications, among other sectors.
How does Creative Realities differentiate its service offerings?
Creative Realities provides comprehensive "Day 2" support and eliminates reliance on third-party vendors, ensuring ongoing optimization and consistent service.
What is Michael Baez's experience in the IPTV industry?
Michael Baez has over a decade of experience in IPTV, focusing on developing technology solutions and monetization strategies.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
LOUISVILLE, Ky., Jan. 21, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage and media solutions, is proud to announce its expansion into live venue and Internet Protocol Television (IPTV) verticals, building on the extraordinary success of its past 18 months in the space. To further accelerate this momentum, Creative Realities welcomes industry veteran Michael Baez as its Vice President of IPTV Business Development for the newly formalized business unit.
The expansion reflects Creative Realities’ commitment to delivering best-in-class integrated solutions for live venues while broadening its reach into new verticals, including convention centers, transit hubs, casinos, hospitality and corporate communications. This strategic initiative builds on Creative Realities’ significant accomplishments in the sports and entertainment space, with projects for major clients such as the San Antonio Spurs, Memphis Grizzlies, Boston Celtics, and the Dallas Cowboys.
“The recent success of our Live Venue and IPTV team warrants our investment in supporting the expansion of this team,” said Rick Mills, CEO at Creative Realities. “They play a critical role in our vision, providing brand exposure at the highest levels and delivering impactful solutions to our clients. We’re excited to see even more growth as we continue to diversify into adjacent verticals.”
Michael Baez joins Creative Realities with over a decade of experience in the IPTV industry, having previously led Uniguest's efforts in developing its sports and entertainment business. With more than 20 years of expertise in sales and engineering, Baez brings a results-driven approach to IPTV and digital signage. His focus includes broadening Creative Realities’ technology offerings and crafting innovative strategies for monetization and ROI, ensuring the company continues to deliver impactful solutions for both existing and emerging markets.
“We are beyond excited about Mike joining the team,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “I have had the privilege of working alongside him in the field while he was at Uniguest, and he is one of a kind. He brings an equal balance of sales and engineering expertise, and is a collaborative and approachable leader. His addition to Creative Realities marks a pivotal moment in our continued growth.”
Creative Realities is setting itself apart in the live venue and IPTV markets with its comprehensive, end-to-end approach. Unlike many integrators that stop at deployment, Creative Realities offers robust “Day 2” support through its in-house engineering and technical teams, ensuring systems are optimized long after installation. This eliminates reliance on third-party vendors, a common industry challenge, and delivers consistent service tailored to each client’s unique needs.
In addition to ongoing support, Creative Realities provides a strategic edge with its network strategy expertise, helping clients maximize ROI through tailored content creation and monetization plans. The company also leverages its procurement power with global partners like Samsung and LG to secure competitive hardware pricing, passing those savings directly to clients. By combining long-term support, strategic insights and cost-efficiency, Creative Realities delivers unmatched value for live venues while leading expansion into unique verticals.
“My priority is to broaden Creative Realities’ offerings and deliver a complete suite of solutions tailored to our clients’ evolving needs,” said Michael Baez, new VP of IPTV Business Development at Creative Realities. “By expanding our technology solutions and focusing on strategies that maximize monetization and ROI, we’re not just meeting client expectations—we’re helping them unlock the untapped potential of their spaces and investments.”
This strategic expansion solidifies Creative Realities as a comprehensive provider of live venue and IPTV solutions, offering clients a seamless process for consistent performance and measurable success.
For more information about Creative Realities and its initiatives, please visit
https://cri.com/
.
About Creative Realities, Inc.
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Investor Relations
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
