Chubb Expands Digital Benefits Platform to Boost Distribution Growth
Chubb Limited CB is expanding its employee-benefits business in the UK with the launch of Flexible Benefits Direct, an online platform that allows employers to offer Chubb’s Personal Accident and Leisure Travel insurance directly to employees.
The move strengthens Chubb’s distribution capabilities and could help the company reach more employers and employees through a simpler online channel. It also aligns with Chubb’s broader focus on expanding digital distribution and making insurance products easier for customers to access and purchase.
Chubb’s employee-benefits business provides a meaningful base for further expansion. Chubb Benefits grew 17% in 2025 and generated $1.2 billion in premiums, highlighting the business’s scale. The new platform could support further growth by improving access to employers, increasing policy adoption and creating another channel for premium generation.
The initiative could also help Chubb reach smaller and mid-sized employers that may be less accessible through traditional distribution channels. If successful, the digital model could be expanded to other markets and insurance products.
However, Chubb has not disclosed a specific premium or revenue target for Flexible Benefits Direct, so its near-term financial contribution remains uncertain. Overall, the launch strengthens Chubb’s digital insurance strategy and could support employee-benefits premium growth as insurance distribution becomes increasingly digital.
What About Its Peers?
Aflac Incorporated AFL has a strong presence in supplemental and worksite insurance. In 2026, it became a strategic Workday Wellness partner, integrating its supplemental health products with Workday’s AI-driven benefits platform to simplify access and benefits administration.
MetLife, Inc. MET offers a broad range of employee benefits, including accident, disability and life insurance. In July 2026, it joined Rippling’s Preferred Carrier Program, enabling direct integration of eligibility, enrollment and coverage data and supporting more efficient benefits administration.
Chubb's Price Performance
Chubb shares have gained 15.5% in the past year, outperforming the industry’s 1.3% decline.
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CB’s Valuation
Shares of CB are trading at a premium compared with the industry. Its trailing 12-month price-to-book value of 1.58X is higher than the industry average of 1.37X.
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CB’s Growth Projection
The Zacks Consensus Estimate for Chubb’s 2026 earnings per share (EPS) indicates a year-over-year increase of 10.5%.
The consensus estimate for revenues is pegged at $64.33 billion, implying a 7.3% year-over-year improvement.
The consensus estimate for 2027 EPS and revenues indicates an increase of 5.7% and 4.1%, respectively, from the corresponding 2026 estimates.
The Zacks Consensus Estimate for 2026 and 2027 earnings has moved up 0.1%, respectively, over the past 30 days.
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CB stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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This article originally published on Zacks Investment Research (zacks.com).
