Investors with a lot of money to spend have taken a bullish stance on Salesforce (NYSE:CRM).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with CRM, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 30 uncommon options trades for Salesforce.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 30%, bearish.
Out of all of the special options we uncovered, 9 are puts, for a total amount of $603,355, and 21 are calls, for a total amount of $1,598,760.
What's The Price Target?
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $260.0 to $430.0 for Salesforce over the last 3 months.
Analyzing Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 1233.88 with a total volume of 4,065.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $260.0 to $430.0 over the last 30 days.
Salesforce 30-Day Option Volume & Interest Snapshot
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CRM | CALL | SWEEP | BULLISH | 02/21/25 | $8.35 | $7.85 | $8.25 | $330.00 | $312.6K | 1.9K | 1.1K |
| CRM | PUT | SWEEP | BULLISH | 01/16/26 | $43.5 | $41.8 | $41.8 | $340.00 | $254.9K | 281 | 62 |
| CRM | CALL | TRADE | NEUTRAL | 01/31/25 | $7.0 | $6.4 | $6.75 | $325.00 | $202.5K | 376 | 786 |
| CRM | CALL | TRADE | BEARISH | 02/21/25 | $8.45 | $7.9 | $8.1 | $327.50 | $145.8K | 0 | 190 |
| CRM | CALL | SWEEP | BEARISH | 01/16/26 | $49.35 | $47.4 | $48.14 | $330.00 | $144.2K | 638 | 30 |
About Salesforce
Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Following our analysis of the options activities associated with Salesforce, we pivot to a closer look at the company's own performance.
Present Market Standing of Salesforce With a trading volume of 3,015,665, the price of CRM is up by 0.71%, reaching $326.87. Current RSI values indicate that the stock is may be approaching oversold. Next earnings report is scheduled for 36 days from now. What Analysts Are Saying About Salesforce
Over the past month, 3 industry analysts have shared their insights on this stock, proposing an average target price of $349.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * In a cautious move, an analyst from Guggenheim downgraded its rating to Sell, setting a price target of $247. * An analyst from TD Cowen upgraded its action to Buy with a price target of $400. * Consistent in their evaluation, an analyst from Needham keeps a Buy rating on Salesforce with a target price of $400.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
