CHANGE Holdings Boosts Furusato Nozei Strategy Amid Competition

CHANGE Holdings,Inc. (JP:3962) has released an update.

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CHANGE Holdings, Inc. is strategically strengthening its Furusato Nozei business, operated by its subsidiary TRUSTBANK, Inc., amidst growing competition in Japan’s hometown tax donation market. The company is enhancing its service offerings by forming strategic alliances with major corporations, expanding product lines, and leveraging real-channel strategies to attract more donors. Through these efforts, CHANGE Holdings aims to contribute to regional revitalization and create synergies across its business domains.

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