Celebrating a New Milestone: 500 Listing Transfers to Nasdaq

500 listings have now transferred to Nasdaq. That’s 12 sectors, 18 countries, 40 members of the S&P 500, $2.7 trillion in combined market value – and countless pieces of confetti. In their own words, here are 5 reasons why iconic global brands have made the move to Nasdaq. 

Why have 500 listings transferred to Nasdaq? 

To join a community of innovators and disruptors

“We feel very good being here at the Nasdaq. It is far more consistent with the disruptor and the innovator that we are” –John Legere, Former CEO, T-Mobile

Since our origin as the first electronic exchange in 1971, Nasdaq has stood for innovation, technology, and progress. Companies that choose Nasdaq become part of a community of truly exceptional global leaders, united by a common drive to change the future. 

To join indexes that are only open to Nasdaq-listed companies 

“If you meet the threshold to make it to the Nasdaq 100, I’d ask, why are you not on the Nasdaq, there’s no reason not to be” – Juan Carlos Pelaez, VP of Investor Relations, Linde

Companies that transfer their listing to Nasdaq gain access to index inclusion opportunities that are only available to Nasdaq-listed companies, such as the Nasdaq-100, which is tracked by the QQQ ETF. Currently, 24 companies that have transferred to Nasdaq are now in the QQQ’s, including Linde, allowing them to access a significant new passive shareholder.

To gain a long-term visibility partner

“We are thrilled and honored to be here representing PepsiCo’s Asian Network… Let’s have a ring of the Nasdaq closing bell today to symbolize that sense of belonging we all deserve” - Parth Raval, SVP & Chief Strategy & Transformation Officer PFNA, PepsiCo

Listing on Nasdaq means gaining a new long-term visibility partner. When PepsiCo transferred to Nasdaq, they celebrated with a bell ringing ceremony and a Time Square activation, but the partnership didn’t end there. PepsiCo rang the bell remotely from Atlanta to ring in the Super Bowl weekend in 2019, and since their listing, they have also returned to Nasdaq on an annual basis to celebrate their many employee resource groups during key milestones. Most recently, Nasdaq welcomed PepsiCo Asian Network (PAN) for a bell ringing ceremony in honor of AAPI heritage month. 

To have a new opportunity to promote a transformative milestone

“Nasdaq has been an unbelievable partner and it was a really easy decision” – Tony Vernon, Former CEO, Kraft Foods Group

Transferring to Nasdaq provides the opportunity to highlight a rebrand or corporate action, and creates an unforgettable moment for employees, key stakeholders, and the media. When Kraft Foods spun out from Mondelēz International, they used a switch to Nasdaq to promote the two newly separated companies. Kraft rang the opening bell remotely from its headquarters, creating a memorable moment for employees, and Mondelēz separately rang the bell from Nasdaq MarketSite, featuring its snack food products on the podium. 

To access world class product offerings

“We believe Nasdaq’s global technology leadership and vast product offerings provide Mattel and our shareholders with increased value” - Dianne Douglas, Former SVP Investor Relations, Mattel

Nasdaq offers listed companies access to industry leading investor intelligence, advisory, and ESG services which we develop and operate in-house. Our software tools, combined with knowledgeable advisory and surveillance analysts, deliver shareholder value as part of a multi-year complimentary services package for qualifying companies that switch to Nasdaq. 

These significant benefits for companies also offer the most affordable fee structure among U.S. exchanges. 

To learn more about how to join our community of the world’s most influential innovators, contact me at jr@nasdaq.com.