Brunswick Corporation announces 'Boating Intelligence' initiative and showcases advanced marine technologies at CES 2025 in Las Vegas.
Quiver AI Summary
Brunswick Corporation will showcase its advanced technology portfolio and introduce its 'Boating Intelligence' initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. This initiative aims to enhance Brunswick's ACES strategy—focusing on Autonomous, Connected, Electrified, and Shared boating—by integrating AI into its products for a more user-friendly, safe, and sustainable boating experience. Highlights of the exhibit include a 200-degree virtual boat helm simulator featuring AI-assisted navigation, an immersive simulator for the Fliteboard eFoil, and a demonstration of the latest autonomous docking technology. Additionally, Brunswick will present a high-power electric propulsion concept and showcase award-winning products like the Mercury Marine 600hp V12 outboard motor and the 1st Mate Marine Safety System. Brunswick aims to redefine the boating experience, moving from traditional products to smart partners for customers and Freedom Boat Club members.
Potential Positives
- Brunswick Corporation will debut its ‘Boating Intelligence’ initiative, enhancing its ACES strategy with AI capabilities, signifying a strong commitment to innovation in the marine technology sector.
- The company will showcase a state-of-the-art 200-degree virtual boat helm simulator featuring an AI-powered co-captain, which highlights Brunswick's focus on safer and smarter boating experiences.
- Brunswick's presentation of its autonomous docking system and high voltage electric propulsion concept indicates a significant advancement in their technological offerings in the marine industry.
- The presence of three CES Innovation Award winning products demonstrates Brunswick's leadership in the marine recreation market and reinforces its brand visibility at a major industry event.
Potential Negatives
- Despite showcasing advanced technology and new initiatives, Brunswick Corporation's reliance on AI and autonomous systems may raise concerns about safety, reliability, and the potential for technology failures in real-world boating scenarios.
- The introduction of high voltage electric propulsion concepts may indicate a shift in focus that could alienate traditional customers who prefer conventional marine technologies.
- Brunswick Corporation must continuously innovate to maintain its industry leadership, and any perceived stagnation or failure to deliver on the promises of its 'Boating Intelligence' initiative could harm its reputation and competitiveness.
FAQ
What is Brunswick Corporation showcasing at CES 2025?
Brunswick will display its technology portfolio and debut the 'Boating Intelligence' initiative, enhancing its ACES strategy with AI capabilities.
What is the 'Boating Intelligence' initiative?
'Boating Intelligence' is an initiative to incorporate AI into Brunswick's products, making boating simpler, safer, smarter, and more sustainable.
Where can attendees find Brunswick's exhibit at CES 2025?
Brunswick will be located in the West Hall of the Las Vegas Convention Center at exhibit #6116.
What new experiences will be available at Brunswick's exhibit?
Attendees can experience an AI-powered co-captain simulator, autonomous docking, and a high power electric boat concept at the exhibit.
Which innovative products from Brunswick will be displayed at CES?
Brunswick will showcase CES Innovation Award winners, including the Mercury Marine 600hp V12 outboard and the 1st Mate Marine Safety System.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$BC Insider Trading Activity
$BC insiders have traded $BC stock on the open market 6 times in the past 6 months. Of those trades, 1 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $BC stock by insiders over the last 6 months:
- REGINALD FILS-AIME purchased 225 shares.
- CHRISTOPHER F DEKKER (E.V.P. GEN COUNSEL & SECRETARY) sold 2,000 shares.
- NANCY E COOPER has traded it 2 times. They made 0 purchases and 2 sales, selling 724 shares.
- DAVID M FOULKES (Chief Executive Officer) sold 23,829 shares.
- JOSEPH W MCCLANATHAN sold 4,745 shares.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$BC Hedge Fund Activity
We have seen 178 institutional investors add shares of $BC stock to their portfolio, and 198 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- FMR LLC removed 1,599,382 shares (-27.8%) from their portfolio in Q3 2024
- CHANNING CAPITAL MANAGEMENT, LLC added 924,711 shares (+inf%) to their portfolio in Q3 2024
- CITADEL ADVISORS LLC removed 832,613 shares (-87.0%) from their portfolio in Q3 2024
- SILVERCREST ASSET MANAGEMENT GROUP LLC removed 668,223 shares (-51.8%) from their portfolio in Q3 2024
- MARSHALL WACE, LLP added 567,007 shares (+3304.4%) to their portfolio in Q3 2024
- DEPRINCE RACE & ZOLLO INC added 491,964 shares (+inf%) to their portfolio in Q3 2024
- MASSACHUSETTS FINANCIAL SERVICES CO /MA/ added 452,116 shares (+17.1%) to their portfolio in Q3 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
LAS VEGAS, Jan. 06, 2025 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the global leader in marine technology, will display it’s broad, industry-leading technology portfolio and debut its ‘Boating Intelligence’ initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating.
Brunswick’s CES exhibit will seamlessly integrate digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator will introduce Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers; and Brunswick will also unveil its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.
“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” said Dave Foulkes, Brunswick Corporation CEO.” I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”
Additional experiences in the Brunswick exhibit include:
The next evolution of autonomous docking –
Brunswick will present the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees can witness live object tracking and classification, and interact with the latest, intuitive user interface concepts on a large Simrad multi-function display.
‘High power electric boat concept’
– Brunswick will showcase a high voltage, fully integrated electric propulsion concept demonstrated through a full, cut-away physical system augmented by animation.
Brunswick will also display three of its CES Innovation Award winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1
st
Mate connected Marine Safety and Security System.
Brunswick will be in the West Hall of the Las Vegas Convention Center at exhibit #6116. For CES media inquiries and imagery, please email Michelle Voss at
michelle.voss@brunswick.com
.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit
www.Brunswick.com
.
This article was originally published on Quiver News, read the full story.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
