Brunswick Corporation showcased strong sales and new products at the 2025 Miami International Boat Show, receiving nine awards.
Quiver AI Summary
Brunswick Corporation reported a successful showing at the 2025 Miami International Boat Show, showcasing strong sales across its premium boat brands and notable growth in Mercury Marine outboard engine market share, which reached nearly 58% of all outboards at the event. The company's innovations were highlighted by the launch of the Single Engine Joystick with Thruster system. Sea Ray and Boston Whaler experienced significant sales increases compared to previous years, while sales to Latin American customers were affected by the strong dollar. Brunswick garnered nine awards for marketing excellence and consumer satisfaction. CEO Dave Foulkes noted that despite economic uncertainties, the presence of serious buyers was encouraging, as Brunswick continues to focus on innovative products and strong partnerships across its many brands.
Potential Positives
- Brunswick Corporation achieved strong sales from its premium boat brands at the 2025 Miami International Boat Show, highlighting robust market demand.
- Mercury Marine maintained leading outboard motor market share with nearly 58% across the Show, signifying continued consumer preference and brand strength.
- Sea Ray reported a significant 25% increase in unit sales compared to the previous year, showcasing successful product positioning and brand momentum.
- Brunswick received nine awards at the show, including four Consumer Satisfaction Index Awards and five Neptune Awards, reinforcing its reputation for excellence in customer satisfaction and marketing.
Potential Negatives
- Sales to Latin American customers were softer than in 2024 due to the strong dollar, indicating potential challenges in this market segment.
- Overall show traffic appeared a little lighter this year compared with 2024, suggesting declining interest in the boat show experience.
- Despite strong sales, the mention of "continued economic uncertainty" raises concerns about future market stability and consumer confidence.
FAQ
What were the sales highlights for Brunswick Corporation at the 2025 Miami Boat Show?
Brunswick saw strong sales, particularly from Mercury Marine and Sea Ray, with Mercury leading outboard motor share at nearly 58%.
What new products were launched by Brunswick at the Miami Boat Show?
Mercury launched its Single Engine Joystick with Thruster system, and Flite debuted the Series 5 Fliteboard featuring the new Flite Jet 2 propulsion system.
How successful was Mercury Marine at the show?
Mercury Marine maintained the leading outboard motor share, accounting for 70% of all outboards in the on-water portion of the Show.
What awards did Brunswick Corporation win at the Miami Boat Show?
Brunswick received nine awards, including four Consumer Satisfaction Index Awards and five Neptune Awards for marketing excellence.
How has Brunswick Corporation been recognized in recent years?
In 2024, Brunswick was named America’s Best Large Employers for the sixth consecutive year and won over 100 awards across the enterprise.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$BC Insider Trading Activity
$BC insiders have traded $BC stock on the open market 6 times in the past 6 months. Of those trades, 1 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $BC stock by insiders over the last 6 months:
- DAVID M FOULKES (Chief Executive Officer) sold 23,829 shares for an estimated $1,911,562
- JOSEPH W MCCLANATHAN sold 4,745 shares for an estimated $380,264
- CHRISTOPHER F DEKKER (E.V.P. GEN COUNSEL & SECRETARY) sold 2,000 shares for an estimated $167,420
- NANCY E COOPER has made 0 purchases and 2 sales selling 799 shares for an estimated $57,775.
- REGINALD FILS-AIME purchased 225 shares for an estimated $17,777
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$BC Hedge Fund Activity
We have seen 163 institutional investors add shares of $BC stock to their portfolio, and 242 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- HARRIS ASSOCIATES L P added 1,195,688 shares (+73.9%) to their portfolio in Q4 2024, for an estimated $77,337,099
- FMR LLC removed 1,191,834 shares (-28.7%) from their portfolio in Q4 2024, for an estimated $77,087,823
- FIL LTD added 851,449 shares (+323.9%) to their portfolio in Q4 2024, for an estimated $55,071,721
- KENSICO CAPITAL MANAGEMENT CORP removed 506,000 shares (-100.0%) from their portfolio in Q4 2024, for an estimated $32,728,080
- TURTLE CREEK ASSET MANAGEMENT INC. added 488,412 shares (+19.7%) to their portfolio in Q4 2024, for an estimated $31,590,488
- BAILLIE GIFFORD & CO removed 315,946 shares (-13.3%) from their portfolio in Q4 2024, for an estimated $20,435,387
- VICTORY CAPITAL MANAGEMENT INC removed 297,230 shares (-21.0%) from their portfolio in Q4 2024, for an estimated $19,224,836
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
METTAWA, Ill., Feb. 18, 2025 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its many industry-leading brands have concluded another successful and award-winning performance at the 2025 Miami International Boat Show. During the five-day event, the Company experienced strong sales from its premium boat brands, saw continued, substantial Mercury Marine outboard engine share growth, and debuted new, innovative products from across its divisions.
Highlights of the Show included:
For the seventh consecutive year,
Mercury Marine
had the leading outboard motor share, accounting for nearly 58% of all outboards across the Show, an increase of almost four points versus prior year. Mercury accounted for 70% of all outboards in the on-water portion of the Show, a year-over-year increase of almost seven points. Mercury also launched its Single Engine Joystick with Thruster system at the Show, bringing the benefits of joystick control to a new class of boats.
Sea Ray’s
extraordinary show momentum continued in Miami where the Brand reported further increased unit sales versus the 2024 Miami Show, which represents a 25% increase over the 2023 Show and close to a 50% increase compared with the 2022 Show. Sea Ray’s larger boats were very well received this year in Miami with strong sales of boats over 32 feet.
Boston Whaler
also had a strong Show, with sales to US customers in-line with the Brand’s strong showing in 2024. Show sales to Latin American customers were softer than in 2024 due to the strong dollar.
Navico Group
remained a partner to the majority of exhibitors at the Miami Boat Show and reported strong interest in its new Simrad NSS 4 and B&G Zeus SR multi-function displays.
Flite
launched the Series 5 Fliteboard which incorporates
Flite Jet 2
, a new, highly-efficient jet propulsion system developed in collaboration with Mercury Marine, demonstrating another example of the synergies between Brunswick’s award-winning brands.
Brunswick received nine awards
at the show including four Consumer Satisfaction Index Awards and Five Neptune Awards for excellence in marketing.
“Miami was another strong show for our brands and teams,” said Dave Foulkes, Brunswick Corporation CEO. “Despite continued economic uncertainty, we've seen some encouraging signs from consumers and dealers at the early-season domestic and international boat shows enabled by our investments in innovative new products and our industry-leading global teams. Although overall show traffic appeared a little lighter this year compared with 2024, there seemed to be a higher proportion of serious buyers, although it’s clear that digitally nurtured sales are playing an increasing role.”
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 14,500 employees operating in 26 countries. In 2024, Brunswick was named America’s Best Large Employers for 2024 by Forbes Magazine for the sixth consecutive year in addition to winning more than 100 awards across the enterprise for the third straight year. For more information, visit
www.Brunswick.com
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