Shares of BlackBerry (BB) are on the rise on Thursday after the company announced a divisional name change and the relaunch of its QNX brand “to boost recognition and reinforce its leadership within the automotive and general embedded industries.” Previously named “BlackBerry IoT,” the decision to rename the division as “QNX” and relaunch the QNX brand was shaped by input from customers, partners, employees and other stakeholders and it’s revitalization represents an important milestone in QNX’s storied history along with a recognition of its potential to play an even bigger role powering the next-generation Software-Defined Vehicles and mission-critical systems of the future, the company said. BlackBerry noted that over the coming months, additional platforms and products may be updated to reflect the division’s new brand identity including the myQNX development environment. As part of the QNX brand revitalization, the company also unveiled a refreshed logo, website and distinct visual identity for the new division. The stock has gained over 7% to $4.05 following the news.
Don't Miss Our New Year's Offers:
- Discover the latest stocks recommended by top Wall Street analysts, all in one place with Analyst Top Stocks
- Make smarter investments with weekly expert stock picks from the Smart Investor Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See the top stocks recommended by analysts >>
Read More on BB:
- Unusually active option classes on open December 24th
- Unusually active option classes on open December 23rd
- BlackBerry rises 21.1%
- FedEx to separate Freight unit, Nike reports Q2 beat: Morning Buzz
- BlackBerry rises 15.1%
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
