It’s been 11 years since Amazon’s (AMZN) then-CEO Jeff Bezos revealed for the first time a pair of Amazon Prime Air drones, but still Prime Air and its competitors aren’t much further along with drones than Tesla (TSLA) and Alphabet’s (GOOG) (GOOGL) Waymo are with driverless cars, which is to say still mostly in the testing phase, Andy Serwer writes in this week’s edition of Barron’s. And yet writing off drone delivery would be shortsighted, the author adds. “There’s going to be a huge transformation toward automated, zero-emission logistics,” says Keller Cliffton, CEO of Zipline, founded in 2014 and now the leading drone-delivery company by miles flown. “It’s very obvious that whoever succeeds will be one of the largest companies on Earth-bigger than UPS (UPS) (UPS) and FedEx (FDX) (FDX) combined.” Drone delivery is evolving into a multibillion-dollar game of 3-D chess with players like Amazon, Alphabet’s Google, and Walmart. Start-ups like Zipline, DroneUp, and Matternet, delivery services like DHL (DHLGY) and DoorDash (DASH), plus restaurant chains such as Wendy’s (WEN) and Panera Bread are also moving pieces around the board, the publication says.
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