Advantage Solutions Inc. named to Chief Marketer’s 2025 Top Agencies, recognized for its omnichannel marketing innovations and services.
Quiver AI Summary
Advantage Solutions Inc., a top provider of business solutions for consumer goods manufacturers and retailers, has been recognized by Chief Marketer as one of the 2025 Top Agencies of the Year. This accolade highlights Advantage's recent transformation into a unified model that enhances its omnichannel and experiential marketing capabilities across various sectors, supporting over 4,000 clients at more than 100,000 retail locations in the U.S. and Canada. Kelli Hammersmith, the company's chief communications officer, emphasized the role of their 70,000 team members in driving innovation and growth. Advantage is noted for its extensive range of marketing services, including in-store demonstrations and e-commerce strategies, and ranks as the leading global provider of experiential marketing services. The recognition from Chief Marketer adds to Advantage's accolades, as it has also been listed among the largest agency companies in the world and received multiple industry honors for its specialized agencies, Advantage Unified Commerce and Amp.
Potential Positives
- Advantage Solutions Inc. has been named to Chief Marketer’s 2025 Top Agencies of the Year, highlighting its status as a leader in omnichannel marketing services.
- The company has successfully transformed its business model to support comprehensive marketing solutions, affirming its innovative approach and adaptability in the industry.
- Advantage is recognized as the No. 1 global provider of experiential marketing services, showcasing its dominance and expertise in this sector.
- The additional recognition from Chief Marketer and other awards solidifies Advantage's reputation and trustworthiness among clients and partners in the marketing ecosystem.
Potential Negatives
- Despite recent accolades, the press release does not address any ongoing challenges or controversies the company may be facing, potentially leaving stakeholders with a lack of transparency.
- The emphasis on awards and recognition may come off as defensive, suggesting there could be underlying concerns about the company's performance or market position that are not mentioned.
- The mention of a large number of awards and recognitions could indicate that the company is trying to overshadow potential issues with its core business practices or financial results.
FAQ
What recognition did Advantage Solutions receive in 2025?
Advantage Solutions was named to Chief Marketer’s 2025 Top Agencies of the Year for its excellence in marketing services.
What is the 'One Advantage' model?
The 'One Advantage' model transforms Advantage's operations to support integrated marketing services across omnichannel and experiential solutions.
How many clients does Advantage Solutions serve?
Advantage Solutions serves over 4,000 clients across more than 100,000 retail locations in the U.S. and Canada.
What types of marketing services does Advantage offer?
Advantage provides in-store sampling, online order sampling, subscription boxes, and connected sampling using digital tools like QR codes.
What is Amazon's Gold Tier recognition?
The Gold Tier recognition is awarded for excellence, and Advantage Unified Commerce is Amazon's largest full-service partner recognized with this honor.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$ADV Insider Trading Activity
$ADV insiders have traded $ADV stock on the open market 5 times in the past 6 months. Of those trades, 4 have been purchases and 1 have been sales.
Here’s a breakdown of recent trading of $ADV stock by insiders over the last 6 months:
- ANDREA YOUNG (COO, Experiential Services) sold 66,000 shares.
- DAVID A PEACOCK (Chief Executive Officer) has traded it 4 times. They made 4 purchases, buying 90,000 shares and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$ADV Hedge Fund Activity
We have seen 61 institutional investors add shares of $ADV stock to their portfolio, and 60 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- CVC MANAGEMENT HOLDINGS II LTD. removed 66,320,235 shares (-81.3%) from their portfolio in Q3 2024
- T. ROWE PRICE INVESTMENT MANAGEMENT, INC. added 2,403,128 shares (+18.1%) to their portfolio in Q3 2024
- CASTLEKNIGHT MANAGEMENT LP removed 1,100,557 shares (-31.2%) from their portfolio in Q3 2024
- DIMENSIONAL FUND ADVISORS LP added 798,149 shares (+23.4%) to their portfolio in Q3 2024
- VANGUARD GROUP INC removed 640,596 shares (-24.0%) from their portfolio in Q3 2024
- HRT FINANCIAL LP removed 573,262 shares (-100.0%) from their portfolio in Q3 2024
- GEODE CAPITAL MANAGEMENT, LLC removed 501,475 shares (-18.9%) from their portfolio in Q3 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
ST. LOUIS, Dec. 19, 2024 (GLOBE NEWSWIRE) --
Advantage Solutions Inc.
(NASDAQ: ADV), a leading provider of business solutions to consumer goods manufacturers and retailers, has been named to
Chief Marketer
’s 2025 Top Agencies of the Year, an honor that recognizes the “best and brightest across all agency types and channels.”
In recognizing Advantage,
Chief Marketer,
a leading information hub that serves
Fortune 1000
marketers, noted how the organization recently “transformed its business, aligning teams, operations and service offerings under a ‘One Advantage’ model to support omnicommerce, brand activation and experiential marketing solutions for retailers and CPG brands, from everyday foods and beverages to high-consideration, high-touch categories such as beauty, baby and adult beverage.”
The recognition affirms Advantage’s position as an industry leader in omnichannel marketing services, offering interconnected solutions to more than 4,000 clients across more than 100,000 retail locations across the U.S. and Canada.
“This honor speaks to the collective power of our 70,000 teammates supporting how we continue to evolve and grow as a more modern, agile and essential provider to brands and retailers,” said Kelli Hammersmith, chief communications officer at Advantage. “Our teammates bring an incredible blend of smarts, heart and high-tech precision to how we transform and grow businesses across retail — at scale, in stores and online.”
Advantage, which ranks as the No. 1 global provider of experiential marketing services, delivers a range of omnichannel solutions to brands and retailers, such as in-store sampling and demonstration, gift with purchase, online order sampling, subscription boxes, virtual advisor programs and connected sampling via digital engagement and QR codes.
The company also owns end-to-end sales execution for dozens of brands in Amazon stores, including operations, merchandising, retailer negotiations, chargebacks, advertising, and more. Advantage Unified Commerce (AUC), one of Advantage’s omnichannel marketing agencies, is Amazon’s largest full-service partner and was honored earlier this year with Amazon’s Gold Tier recognition for excellence.
Amp, one of the company’s omnichannel marketing agencies, also was honored separately by
Chief Marketer.
The honorees represent a wide array of expertise, including experiential firms, digital marketing agencies and AI innovators.
“
Chief Marketer
’s Agencies of the Year is the only editorial roster of its kind, dedicated to the most innovative partners across the marketing ecosystem,” said Danielle Sikes, brand director at
Chief Marketer
. "Our annual list is an invaluable resource that helps brands get a sense of who they can trust with their business.”
The Top Agencies honor builds on additional industry recognitions for Advantage. This year, Advantage was named the 16
th
largest agency company worldwide and the seventh largest in North America in the 2024
Ad Age
Agency Report. Its AUC agency alone received more than a dozen industry honors for its work on behalf of clients this year.
The award for Amp continued a string of wins in 2024 for the full-service agency, which also was honored with wins in the Shorty awards, the Davey awards, the Muse awards, the Hermes awards and the Merit awards, among others.
About Advantage Solutions
Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods (CPG) brands and retailers. With its data- and technology-powered services, Advantage leverages its unparalleled insights, expertise and scale to help brands and retailers of all sizes generate demand and get products into the hands of consumers, wherever they shop. Whether it’s creating meaningful moments and experiences in-store and online, optimizing assortment and merchandising, or accelerating e-commerce and digital capabilities, Advantage is the trusted partner that keeps commerce and life moving. Advantage has offices throughout North America and strategic investments and owned operations in select international markets. For more information, please visit YourADV.com.
Media Contacts:
Peter Frost
press@youradv.com
This article was originally published on Quiver News, read the full story.
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