Download our new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” for practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy.
The focus on influencer marketing is growing as traditional marketing activities are becoming less effective in engaging online audiences. Consumers look to peers and opinion leaders in their respective industries for recommendations, and relevant brands who can turn these influencers into advocates. If you want to broaden your reach and increase affinity amongst your communities, influencers can be powerful partners in promoting your brand stories.
In this infographic, learn how to effectively engage and build relationships with influencers and deliver the content they want, featuring advice from Shonali Burke, Gini Dietrich, and Jeff Domansky:
3 Tips for Managing Influencers - Shonali Burke (@shonali)
- Have a clear framework for how you will identify influencers.
- Create a systematic way to engage with influencers.
- Don’t ask your influencers to “do something” for you right off the bat.
4 Interesting Ways to Build an Influencer Relations Program - Gini Dietrich (@ginidietrich)
- Expert roundup
- Google docs
- Feedly
6 Practices to Avoid When Talking with Influencers - Jeff Domansky (@ThePRCoach)
- Selling. Say no more!
- Focus on quantity over quality.
- Not doing enough research.
- Making the “ask” too soon.
- Making another “Me too!” pitch.
- Failing to regularly monitor for new Influencer updates.
View the infographic: Expert Tips for Influencer Management
Nasdaq Influencers helps you identify the most relevant people and communities in your industry, letting you share your content with the right influencers and build relationships with the right audiences. Integrated within GlobeNewswire, Influencers fits seamlessly in your communications workflow. Unlock the power of influencers to make new connections, amplify your brand and drive better business results. Learn more about Nasdaq Influencers.
Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently graduated from The George Washington University receiving her B.B.A in Marketing. Allison started in Nasdaq’s Global Internship Program and then as a consultant through April 2016. She will be bringing her expertise in social media marketing and event planning to partner with the entire Corporate Solutions team in the development and execution of our social and event marketing initiatives.
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