Shopify (NYSE: SHOP) has dominated e-commerce software for at least a decade, and the company's latest report showed that it still has no sign of slowing down even after years of monster growth.
In the fourth quarter, Shopify's gross merchandise value (GMV) rose 26% to $94.5 billion, and revenue jumped 31% to $2.81 billion, ahead of the consensus at $2.73 billion.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »
Adjusted earnings per share rose from $0.34 to $0.44, topping estimates by a penny.
Shopify is executing across its business. After putting the failed Deliverr acquisition behind it, it's gotten to back to its core strength in e-commerce, innovating, tapping into new markets, and bringing on customers big and small. Its payments revenue stream is growing fast as well.
Wall Street has taken notice, with several analysts raising their price targets on the stock after its earnings report. However, one analyst, anticipating strong results, upgraded the stock to a buy ahead of the report.

Image source: Getty Images.
Benchmark calls Shopify a buy
Last Monday, immediately before Shopify's latest release, Benchmark raised its rating on the e-commerce stock from a hold to a buy. Analyst Mark Zgutowicz credited Shopify's strong performance to Shopify Audiences, which is thus far only available to Plus merchants in North America that use Shopify Payments. Shopify Audiences is a marketing tool that helps merchants find new customers and improve the performance of their ads.
Zgutowicz gave the stock a price target of $150, representing a 25% upside from the price at the time of the upgrade.
Is Shopify a buy?
Shopify's revenue has now grown by 25% or faster for seven straight quarters, excluding its foray into logistics. Its guidance indicates more good times ahead, as it's calling for revenue growth in the mid-20%s for 2025.
Shopify stock might be expensive, but the company is the clear leader in a massive e-commerce market. It still has a lot of room to grow both GMV and payments volume, and to earn revenue from new services and features. The stock is still a buy.
Should you invest $1,000 in Shopify right now?
Before you buy stock in Shopify, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Shopify wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $854,317!*
Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than quadrupled the return of S&P 500 since 2002*.
*Stock Advisor returns as of February 7, 2025
Jeremy Bowman has positions in Shopify. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.