HAS

Toymaker Hasbro Growing Its Media Business

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Historically, Hasbro has been a toys and games maker, but it is increasingly becoming a media company.

Hasbro ( HAS ) -- whose brands include Monopoly, Play-Doh and Nerf -- owns the Transformers toy line. That business has swelled in popularity thanks to the blockbuster movie series that bears its name.

"Transformers: Age of Extinction," the latest film in the franchise, has grossed more than $1 billion, according to Box Office Mojo. That leads what has been a strong year for comics- and toy-inspired movies such as "Captain America: The Winter Soldier" and "The Lego Movie."

"Transformers: Age of Extinction" goes on sale on Digital HD next week and on DVD Sept. 30.

The firm's Hasbro Studios produces TV programming for distribution around the world. In the U.S., it operates Hub Network, a joint venture with cable-TV companyDiscovery Communications ( DISCA ).

Hasbro's quarterly dividend is 43 cents a share. That translates to an annualized yield of more than 3%.

The company has increased the dividend almost every year for the past 10 years. The compounded annual growth rate is 22%, according to Hasbro's investor presentations.

Second-quarter revenue increased 8% to $829.3 million. Hasbro's boys' products category had the best performance, up 32% from a year ago, thanks largely to the success of Transformers toys.

Adjusted earnings increased 56% and 24% in the two most recent quarters. That's a sharp improvement following three straight quarters of declining EPS. Analysts expect full-year profit to increase 40% -- a jump from the three-year EPS growth rate of -4%.

The stock is forming a double-bottom base with a buy point at 55.09. It is not a fast-moving stock, however.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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