NKE

The Zacks Analyst Blog Highlights: Nike, Under Armour and Adidas

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For Immediate Release

Chicago, IL - March 23, 2017 - Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Nike Inc. (NYSE: NKE- Free Report ), Under Armour Inc. (NYSE: UAA- Free Report ) and Adidas (OTCMKTS: ADDYY- Free Report ).

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Wednesday's Analyst Blog:

Nike Stumbles on Mixed Q3 Results

Shares of Nike Inc. (NYSE: NKE- Free Report ) slipped on Wednesday, down over 6% to $54.40 per share after the sportswear giant reported a mixed third quarter and timid guidance for the current quarter.

The Oregon-based company posted earnings of $0.68 per share, representing growth of 24% year-over-year and beating the Zacks Consensus Estimate of $0.52 per share. Though revenues grew 5% year-over-year to $8.42 billion, it fell short of the Zacks Consensus Estimate of $8.44 billion.

One of the biggest factors that caused Nike's stock to drop is that the company's future orders declined by 1%, excluding the effects of currency fluctuation. Bloomberg reported that analysts had predicted a 3.4% gain. The sportswear maker forecasted single digit revenue growth for the current quarter as well.

Nike has been facing increasing competition from Under Armour Inc. (NYSE: UAA- Free Report ) and Adidas (OTCMKTS: ADDYY- Free Report ). Nike's North America sales (footwear, apparel, and equipment) only went up close to 3%, while Adidas' North America sales increased by 24%, reported in their latest quarterly earnings.

The resurgent German sportswear retailer has been on the rebound recently. Besides its Russia/CIS region, the three stripes brand saw sales growth between 16% and 28% in the rest of the world. Not only did Adidas post an 18% currency-neutral increase in sales for 2016, but the company also expects sales to grow between 11% and 13% for fiscal 2017.

Despite the new challengers in the market, Nike has been slow to adapt to consumers' shift to digital shopping, impacting their store traffic. Retail companies, who were late on realizing that e-commerce is now the foundation of shopping, not just an additive option, now risk going out of business.

"To expand our leadership and ignite Nike's next phase of growth, we increase speed throughout the business and creating more direct connections with consumers leveraging digital and membership," said Mark Parker, President and CEO of Nike, in the earnings report.

In the midst of dark clouds, investors in Nike do have something to look forward. The company's net income increased 20% to $1.1 billion, and diluted earnings per share rose 24 % as a result.

Furthermore, Nike's mobile app, Nike Plus, is seeing more sales. Yahoo Finance reported that digital shoppers spend two times as much per transaction as brick-and-mortar shoppers.

"The one thing that Mark Parker said, and we just heard it on the call was that they are doubling down on innovation," Matthew McClintock, a Barclays analyst, said in an interview with CNBC . "The fear that Nike's innovations are over is overstated."

McClintock concluded that the key takeaway should be Nike's focus on the next half of the year.

Nike holds a Zacks Rank #3 (Hold).

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1 Stock of the Day pick for free .

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

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Nike, Inc. (NKE): Free Stock Analysis Report

Under Armour, Inc. (UAA): Free Stock Analysis Report

Adidas AG (ADDYY): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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