Credit: Shutterstock photoOutfront Media Inc.OUT , the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. Paul skyway systems, which is likely to re-define the adverting experience of consumers. Notably, Outfront had previously deployed this technology in Washington D.C. and New York City.
These high-definition digital screens located in high-traffic areas of Minneapolis and St. Paul, will complement Outfront's skyway systems, and create an engaging experience for the pedestrians.
Outfront is a leading provider of out-of-home advertising space in key markets throughout the U.S., Canada, Mexico and South America. The company reported first-quarter 2016 adjusted funds from operations per share of 36 cents, beating the Zacks Consensus Estimate of 33 cents and remaining unchanged from the year-ago quarter.
Outfront currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the REIT space include Brookfield Canada Office Properties BOXC , Whitestone REIT WSR and Gaming and Leisure Properties, Inc GLPI . While Brookfield Canada Office Properties sports a Zacks Rank #1 (Strong Buy), both Whitestone REIT and Gaming and Leisure Properties carry a Zacks Rank #2 (Buy).
Note: FFO, a widely used metric to gauge the performance of REITs, is obtained after adding depreciation and amortization and other non-cash expenses to net income.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
