After market close on Wednesday, streaming-video company Netflix (NASDAQ: NFLX) will report results for its fourth quarter. Just before the report, the stock is hitting new highs, briefly touching $135.40 when the market opened on Tuesday. Further, the stock is up a whopping 35% in the past six months. Clearly, investors are optimistic about the stock's potential.
Ahead of the report, here are some big-picture questions investors will likely be looking for Netflix management to address in its upcoming quarterly report and conference call. With the stock hitting all-time highs and management wrapping up its quarterly reports for fiscal 2016, commentary on these items would help investors gain insight into management's plans and the company's long-term prospects.

Image source: Netflix.
How will Netflix stand out from competition?
If one single theme in streaming video stood out in 2016, it was surging interest from competition in the streaming video space. While Netflix fared well in the face of competition in 2016, some investors may want to hear more from management about how the company plans to continue to differentiate itself as media companies and tech giants begin to step up their streaming content services and their original content programming.
Sure, Netflix's sheer volume of original content and hours of movies and TV shows watched on Netflix still put the company well ahead of other streaming movie and TV show services, but as competitors catch up on these metrics, what is the company's plan to stay ahead?
Netflix will report fourth quarter results approximately five minutes after market close on Wednesday, Jan. 18, and management will host a live conference call to discuss the results at 2:00 PM PT.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.